21. Inter firm rivalry VERY HIGH Price Wars Non-price Wars Bargaining power of Buyer HIGH Range of options Price Sensitive Buyers Threats of Substitutes VERY HIGH Cable TV - High IPTV - Medium Terrestrial - Low Bargaining power of Suppliers VERY HIGH Transponder - Very High Content - Very High CPE - Low Threats of new Entrance HIGH DTH market is having only 7 operators Porter’s Five Competitive Force