For the past 20 years, NGO Pravasi Sathi has been working to improve the lives of migrant workers in India. They have received several accolades for their work in assisting and conducting programs for various lower income groups of the country. In order for them to scale and reach remote areas, they want to scale using tech. They have identified a program—the Migrants Social Security program—and are working on collecting migrants’ personal, professional, and skills data through manual collection from house to house or construction sites or camps and centers. This data will be analyzed later, but they can’t really use it right now. Providing a detail soltion for the above case

1. IMPROVED DATA COLLECTION
SUBRAT KUMAR DASH

2. EXECUTIVE BRIEFING
 Problem: The analysis of paper-based survey data is
a challenging undertaking.
 Who: Enumerators
 Why: Human error, unsecure and time lag between
data collection and data entry process takes month of
effort and cost 10% of total budget for data
collection.
 How: Upgrading from analog to digital.
 Solution: Survey software that is easy to use and
flexible and works on both online and offline modes.
It can handle complex and long surveys, which offers
robust encryption procedures for data security.

3. Mission
Aim to ensure safe migration and worker
protection for the most vulnerable social groups.
Goal
The organization wants to collect migrants'
personal, professional, and skills data over time so
that it can build a database to generate jobs and
present this information to government agencies
in order to produce data-driven schemes.
Goal of Project:
Aim to improve efficiency of data collection
and reduce paper-based surveys by 90% by year
end.
Pravasi Sathi

4. PROBLEM
 Data quality is a significant concern, since errors can
be introduced at any stage of the data collection and
entry processes.
 The time gap between collecting data and the
availability of that data for analysis can prevent or
significantly delay feedback to partners.
 Paper-based survey forms must be printed and then, if
revisions are later required (a common situation),
stickers or replacement pages may need to be printed
and inserted into existing forms.
 Data collected in a survey may contain personal
information, making it vulnerable to being
mishandled by others.
15% avg. organization’s revenue spent on managing
documents

5. Ref: Researchgate publication
2014
Rs. 3.5 lakh per block/town would be made available by the ministry for survey
0
500
1000
1500
2000
2500
3000
3500
Participant Vs Cost in $ for Paper Survey
Paper Based Q.10 Paper Based Q.20 Paper Based Q.30 Paper Based Q.40

6. OBSTACLES TO THE FUTURE
 The number of internal migrants in India was 450
million as per the most recent 2011 census. This
is an increase of 45% over the 309 million
recorded in 2001.
 Urbanization, Lack of security, Employment,
Environmental and disaster induced factors for
migration, and it will grow in future.
 Lawmakers are considering new legislation to
safeguard personal information. This is
because personal data is a valuable commodity,
which attracts many shady players, when
collected physically.
47% of data breaches per year due to mismanagement of
documents

7. ENUMERATORS RAMESH
 Daily Life: Ramesh comes from a lower-income family. He has a
high school technical diploma and has demonstrated the ability
to work in teams, complete multiple projects independently,
prioritize work and be motivated by his own initiative. He is not
tech savvy but uses smart phones and knows all functions
of a smart phone.
 Goal: Sustainable personal growth with high achievements at
work. Looking to improve his skills and abilities to qualify for a
team leader position.
 Frustration:
 Talking to strange people is a skill he is still learning.
 Talking to the people as well as keep writing the paper
form is a tough job.
 Last minute change in the paper form , make life difficult
as he need to adjust survey accordingly.
 Working in remote areas can make a smartphone nearly
useless.
Due to bad handwriting, sometimes I don't recognize what I filled out in
the survey.

8. RAMESH BELIEF & PROMISELAND
Customer Use Case Accepted Customer
Belief
Desired
Customer Belief
I visit the remote
parts of district
As I wanted to
have survey for
migrants
End of the data, I
can submit the
survey result in
office.
Collecting the
paper-based survey
and submitting it to
the office at the
end of the day can
be a tiresome task.
By submitting the
survey without
going to the
office, I can spend
more time on the
survey.
After improvement, I will be able to use 25% of my extra time for
productive purposes.

9. MIGRANT DHIRENDRA
 Daily Life: Dhirendra wakes up at 5 am to shower, cook
food and leave for work by 8. On his 12-hour schedule,
he has a one-hour break for lunch. After returning home
from work, he must prepare dinner and go to bed soon
after eating because he is exhausted.
 Goal: Give back the loan he owes and give his son a
good education.
 Values:
 Simple and authentic.
 Trust more only people he knows .
 He is only fluent in his mother tongue.
 He is interested in any possible benefits.
Don't try to deceive me; I can read people quickly.

10. HYPOTHESIS
 By giving digital form in mobile that works in offline
mode, enumerators may be able to submit their surveys
more quickly.
 By giving digital form to the questionnaire, the
enumerator will be able to keep the respondent’s
personal data secure.
 By conducting surveys digitally, the NGO will be able
to reduce costs, scale its operations and analyze data
more quickly.
 By creating smart scanner which can read from paper
survey, will help to analyze data more quickly.
 By using mixed-mode survey paper and digital, the
NGO will be able to collect and process data faster.

11. PAPER TO DIGITAL

12. The survey template will be loaded on the data collectors'
devices before they go out in the field.
Forms can accept multiple-choice and write-in responses,
record GPS locations, take photos, record audio or video,
perform calculations and more.
Smart phone or Tablet
PROTOTYPE
Ramesh ID: 25690
Create Form
Use Form
Field Survey (10)
Sync
Enumerators can be trained more quickly
As the survey is digitized, the process of quality control, data
cleaning and time to data will be speed-up.

13. Pick few Enumerator, who has smart
mobile and comfortable using it.
Use ready to use free form-based survey
platform (JotForm/Surveysparow/etc.) and
create survey.
Ask Enumerator’s to use those in next
survey
MVP AND VALIDATE
Track Metrics
1. Time it took to fill one survey
2. Time it took to create/edit survey
3. Number of survey done per day
4. Time it takes to consolidate/Analyze
survey
5. Enumerator Experience (Rating 1-5)
6. Cost paper-based Vs Digitally per survey
Ref: Researchgate publication
2014

14. RISK AND CONSTRAINT
 App authentication
 App reinstallation
 Wi-fi or Internet connection
 Additional training
 Software cost for scale and Hardware cost (incase smart mobile
not available)
 Language translation (Incase English is not applicable)
 Encryption for confidential data (Audit Compliance )

15. ROADMAP
Phase Work Time
Experimental- With
20 Enumerator.
Validating the hypothesis giving
them MVP version of digital survey
Check Metrics
1month
Onboard People
having smart phone
Subscription Vs Build
Enhance offline data capture
App Authentication
Data encryption & Dashboard phase-
1
Check Metrics
3month
Phase to remove
whole paper-based
survey
Automate Data Analysis
Automate Sync
Dashboard Phase -II
Procure Hardware device
Check Metrics
2month

16. PERSONAL DATA CAPTURING
 Build Trust
 Be Authentic (Training )
 Share reason for data collection (Tell the purpose of
data collection)
 Empathetic towards migrant (Active listening/ DND
Mobile)
 Data encryption functionality (As per law)
 Local Influencer Reference (Video/Declaration paper)
 Incentivize to migrant
 Monetize: ( Hypothesis- A new revenue model
proposes to share the data of migrants with private job
portals/ Insurance firm or construction sites in order to
incentivize migrants with disclosure.).

17. PERSONAL DATA CAPTURING
 Non-monetize
 Free upskill training
 Social enterprises
 Connecting to other NGO

18. THANK YOU
SUBRAT KUMAR DASH
SUBRATDASH.007@GMAIL.COM
LINKEDIN: HTTPS://WWW.LINKEDIN.COM/IN/SUBRAT-DASH-PM/