10digitalmarketingtrendspredictions2015part1 150121051322-conversion-gate01
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10digitalmarketingtrendspredictions2015part1 150121051322-conversion-gate01
- 2. PREDICTION 2015 really will be the year we create and curate content our customers will thank us for.
- 3. Ann Handley TRENDS Build empathy and customer experience. Focus on more relevance and new inspirations. Be generously useful. Chief Content Officer, MarketingProfs
- 4. PREDICTION 2015 will continue a trend that is mixing paid media with owned media to accelerate content distribution.
- 5. Brian Clark TRENDS Best “native” advertising helps build an audience into a long-term business asset, and that’s a goal worth spending on in conjunction with owned content creation. CEO, Copyblogger Media
- 6. PREDICTION 2015 as the year of humor in digital marketing.
- 7. Tim Washer TRENDS As Brands strive to create authentic connections online, especially with Millennial more will understand that a clever laugh or th vulnerability of silliness is the most efficient path to earning trust and loyalty. Sr. Marketing Manager, Social Media, Cisco Systems
- 8. PREDICTION 2015 is the year digital measurement finally comes of age.
- 9. Adam Singer TRENDS Quantify your digital teams' efforts as the market demand for talented analysts & data-savvy marketers. Analytics Advocate, Google
- 10. PREDICTION 2015 will be a year of accelerating convergence of marketing, public relations and advertising.
- 11. Lee Odden TRENDS Content creation, search optimization and social media will be less siloed. Leverage your internal resources through socia business and collaboration platforms as well a participation. Integrate scaled content creation and social media engagement. CEO, TopRank Online Marketing
- 12. PREDICTION Coding will become a necessity for digital marketers.
- 13. Jason Miller TRENDS Understand how social, content, demand gen, PR, and SEO call all work successfully within a fully integrated marketing strategy. Marketers will need to understand how front end web development and coding can affect, enhance, and optimize a content strategy. Sr Manager, Marketing Solutions, LinkedIn
- 14. PREDICTION 2015 will be the year of paid amplification.
- 15. Jay Baer TRENDS Content production and content distribution become equally important. Content marketing reaching near-ubiquity, that will put new focus on math, testing and optimization. President, Convince & Convert
- 16. PREDICTION Digital marketing will continue to morph and promotion channels will be further fragmented.
- 17. Pam Didner TRENDS The major change will come from Marketers b reevaluating the target audience and determining what works and what doesn’t. Re-prioritize and be smart about resource allocation and investment. Global Integrated Marketing Strategist, I Corporation
- 18. PREDICTION Marketers who do nothing but sell, sell, sell, are gonna get ignored, dismissed and overlooked by consumers and prospects.
- 19. Mike Stelzner TRENDS Sell less. Dedicating more resources to things that are harder to track, like answering customer questions and providing more value online. CEO, Social Media Examiner
- 20. PREDICTION 2015 will be the year of HUMAN for digital marketers.
- 21. DJ Waldow TRENDS Incorporate human-speak into your messaging – videos, pictures, humor, and human. Digital Marketing Evangelist, Marketo