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Demaki opportunity analysis project oap
1.
2. WHAT IS DEMAKI ?
DEMAKI is a real time web analytic tool for strategic decision making.
We enable our clients to achieve their objectives by processing data and
information, transforming them into knowledge for decision making and
getting strong strategic solutions. We combine innovation, continuous
improvement and industry knowledge, analytical tools to provide solutions
based on rigorous analysis.
Price Trend
Is the set of data to carry out a trend analysis, defined based on historical
information. The result of this analysis is represented with a trend, not
forgetting all the competitors they face in the market.
Benchmarking
Is to make a comparison between your business and competition, both direct
and indirect, as well as leading retailers in other industries or markets, in
order to discover and analyze what are their strategies.
3. OPPORTUNITY FOR DEMAKI
Target Audience
Social media effect
Facebook shares, twitter tweets,
linkedin or any other social
media sharing instantly.
Online Traffic Spikes should tell
where these visitors come from.
Online survey blog
post
F2F interview with
local customers
Enterpreneurs
SME
Suppliers
B2B nationwide
and international
4. Tier 4
Traffic clicks around the world per
year ~ 10,000
Tier 3
Nationwide Suppliers and buyers
~1000 per year
Tier 2
Suppliers and buyers
100 per year
Target Market
Tier 1
Local suppliers and buyers ~ 10
per year
• Local ,national and
international
advertising and
subscription
revenues ~1 million/
year
• We approached few
local customers for
purchasing our
product
• Online survey
analysis through
social networking
sites
MARKET ANALYSIS DEMAKI
5. POTENTIAL REVENUE STREAM
C U S T O M E R S U S E R S
• Common online
web platform
• Real time
decision making
tool
• Pricing trend
opportunity for
suppliers
• Subscription Fees
SUPPLIERS
SME
ENTREPRENUERS
7. OUR CUSTOMERS OUR ADVERTISERS
DEMAKI
DECISION
MAKING
TOOL
SUPPLIERS
SME
ENTREPRENEURS
ADVERTISERS
8. CUSTOMER FEEDBACK
-Customers requested a test of the platform.
-Focus on their needs.
-Work with customer empathy.
-Price would be willing to pay.
-Identify the segment you need this tool.
9. DEMAKI LESSONS
• Idea is competitive
• Demand could be on B2B international market
• High learning curve involved
• Our team lack technical knowledge and skills
• Needs high technology people to build this website and implement this
idea
• Need to approach more customers…question is where to find them?
• Need to work in detail on business model.
