Digital Banking / Digital Only Banks is the concept which is recent hot topic in Banking and Fintech. And in advancement and spread of internet and mobile technologies, it's the fantastic concept to remove to need to go to bank physically. However the challenges is roll out of Digital Banks and reaching out to right customer base and keep on growing. Without growth, Digital Banks are dead.
I'm attaching a short presentation on this topic depicting how power of analytics can be leveraged along with marketing tools and techniques to run campaign for digital only banks for lead generation and continuously improving on the campaign.