Search Remaketing Strategies presented in SEMPO conference Bangalore. Understand how search remarketing will help you to scale, increase brand visibility, improve ROI.
Graphic: Can we get better graphic
User visits website, leaves website and then goes back to google search: http://www.360psg.com/news/article/current/2014/03/19/100599/what-is-remarketing
http://image.slidesharecdn.com/remarkeitngpresentation-141129233629-conversion-gate02/95/effectiveness-of-remarketing-10-638.jpg?cb=1417336570
Need to include more keyword types in to the funnel (Competition, Brand, Reviews, Cross sells) – Sequence to be followed
Design: Can we beautify this slide
Rohit – See if you can add any thing more here, Any research on % of people look are reviews before they take action
Design: Can we beautify this slide
Rohit: Can we find some research about competitor keywords are perceived as top category in the industry
Design: Can we beautify this slide
Rohit – Any study that talks that good % of users start with head tails terms