RSA Conference Exhibitor List 2024 - Exhibitors Data
Twitter Is A Service
1.
2. What?
“A short burst of inconsequential information"
Online Service
Social Networking & Micro-blogging
Enables its users to send and read messages
3. Target
Anyone & Everyone
User base mainly comprises of youth and
businesses
4. Service Concept
Ability to stay in touch with friends and family
Share something interesting
News & latest buzz
For businesses it offers the ability to connect
with the consumers
5. Positioning
Quick and easy way of communicating with
friends
Free to use
Anyone can use
6. HR Management
Small work force
Big emphasis on employee satisfaction
Pick talent from other web companies
High remuneration & Exciting work
7. Marketing Communication
Viral marketing
Users are encouraged to invite others to join
up for the service
Tie-up with festivals and conferences to
promote usage
Free publicity by coverage in media
Third-party applications
8. Customer Satisfaction
Retention rate of 40%
High level of advocacy by frequent users
Frequent outages in the recent times have
raised questions about growth
9. The Good
Free
Simple
Intuitive
Open
@priyankachopra is on Twitter
10. The Bad
Not profitable, yet
Redundancy
Scale-up
Poor retention rate
@BuyGoogleWealthMaker is also on Twitter
11. What’s Next?
Expanding user base offers potential to
monetize the service
Revenue expected to be $4mn by Q4 2009
Featured ‘tweets’ for businesses