presented by group lotus

1. Welcome to our
presentation
Organization: McDonald's

2. Group name: lotus
Name Id
Saha, sudipta 13-24730-2
AURNAB.MD.MOSIUR RAHMAN 16-31340-1
Hossain Md. Moinul 13-25238-3
ISLAM, SHAFIKUL 15-30833-3
Alam, lamisa 16-32583-2

3. McDonald's Brief background
 History.
 McDonald's was founded in 1940 as a
barbecue restaurant operated by Richard
and Maurice McDonald.
 In 1948, they have introduced their
business as a hamburger stand, using
production line principles.
 Businessman Ray Kroc joined the
company as a franchise agent in 1955
 Ray Kroc latter purchased the chain from
the McDonald brothers

4. product/services of McDonald's
 McDonald's mainly sells
Hamburgers
various types of chicken,
 chicken sandwiches,
 French fries, soft drinks,
 breakfast items, and desserts
In many markets McDonald's offers salads and
vegetarian items, wraps and other localized fare.

5. Operations of McDonald's
 It has 1,400 wholly owned
restaurants, Franchisees bring the
spirit of entrepreneurship
 global food service retailer with over 36,000
locations in over 100 countries.
 More than 80% of McDonald's restaurants
worldwide are owned and operated by
independent local business men and women.


6. Operations of McDonald's(cont..)
 considered the world's largest restaurant chain.
 it serve about 68 million customers daily in 119
countries across approximately 36,538 outlets.
 Steve Easterbrook has been President and CEO
of this restaurant company since 2015.
 Their operations area are Middle East & Africa
 Asia Pacific
 Europe
 Latin America
 North America

7. Marketing of McDonald's
maintained the advertising campaign.
Different types of media
television, radio, and newspaper as well.
billboards and signage
Niche Marketing, example: Indian
vegetarian
Guerrilla Marketing by showing different
attributes in adverting.
Diversity Marketing by offering different
taste and type

8. Marketing of McDonald's
 It has 42% share in the USA
Have this because of their low price
strategy
Example: They created the dollar menu
 McDonald's segment market by
A parent with two children
A business customer
Teenagers

9. HRM of McDonald's
 McDonald's have 420,000
employees
 The main activity
Recruitment
 Selection
 Retention
providing training

10. HRM of McDonald's (cont…)
 Other activity involves
performance analysis
The rewards are given on the basis
of the performance There is arise of
10% in salary given at anytime of the
year
health insurance benefit to its full-
time employees

11. HRM of McDonald's (cont…)
 Highlights of What McDonald's Offer
 health and insurance benefits:
 compensation, rewards and recognition
programs:
 savings, investment and financial
management programs:
 Balance Your Work and Life
 Ex: Vacation, Holidays, Sick and Personal time,
Anniversary Splash, Sabbatical
program,Summer Hours

12. two positive and negative sides of
McDonald's
 POSITIVES
1.Charity work
2.Economic impact
 NEGATIVES
1.Advertising
2.Unhealthiness

13. Recommendation on
Improvement
 Service Differentiation
 Personnel Differentiation
 Integrated Promotional Mix
 Product Augmentation

14. Conclusion
McDonald's is one of the largest fast food companies in the
world. They continue their path for success by keeping their
consumers in mind regarding their product selection as well
as their prices. They encourage their employees to do a good
job, usually promotes from within, and offers several
scholarships to encourage education. Though McDonald's is a
centralized, "wait and see" company they find ways to use
technological products that will increase their productivity,
service, and sales, everywhere from using the Nintendo DS to
train staff to using New POS touch screen registers.
McDonald's will certainly be around for plenty more years to
come.

15. Reference
 https://www.mcdonalds.com/us/
 http://adage.com/article/cmo-strategy/mcdonald-s-focus-improving-mark
.