23. 2. Experiment with social media
• Experiment personally before
professionally
• Try a variety of social media
tools
• Be yourself, make some
friends, and share
58. o Fastest ever growing online viral
video campaign
o 6.7 million views after 24 hours
o 23 million views after 36 hours
o Isaiah Mustafa replied to 186 online
comments and questions
o Sales increased by 107%
73. Increasing engagement...?
1. Photo posts
Receive 50% more impressions than any other post type or media type
2. Quotes
Provide 22% more interactions when compared to all post types
3. Questions
Generate almost twice as many comments as any other post type
4. Links
87% more likely to be shared than any other type of post
Source: Roost.com
Study evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
74. o Location
o Age
o Sex
o Keywords (appear in your
users profile)
o Education
o Workplace
o Relationship status
o Relationship interests
o Languages
78. From a daily social media
strategy conference call to the
final postgame tweet, these
efforts seek to create what
commissioner David Stern likes
to refer to as a "digital water
cooler," a space where friends,
fans and followers can discuss
the NBA.
79. "I hope fans understand that we're
listening to them as much as we're
talking to them.
"We're responding in real time and
making changes big and small to
deliver them content that they want."