Contenu connexe Similaire à Everything in the context of C21 marketing" LSBU lecture (20) Plus de Sue Fidler Ltd (6) Everything in the context of C21 marketing" LSBU lecture1. Sue Fidler E-Consultant [email_address] facebook.com/suefidler @suefidler www.suefidler.com www.charityemail.co.uk www.charitybuzz.net 2. Please - interrupt - interact Sue Fidler 10. It is still one to many - lots of “ones” to “lots of Manys” 24. They are all useful, clean, easy to navigate and it is obvious what they are for and how to use them People no longer have time to browse.. They don’t visit websites, they use them 26. Email From the invention of direct marketing back in the 1970s when the first CRM systems were developed the dream has been for fast, cheap, personalised marketing with instant reporting 39. In every generation more than 80% of people think friends asking them to support a charity is an acceptable means of solicitation. 58. To Whom? Do you know your audience well enough to know which sites they are on? 60. Where? It is very very difficult to find sites who have tightly targeted audiences. 68. dM or email Ask EMAIL Teaser EMAIL Reminder dM Ask EMAIL Teaser Online users open email before post 69. dM Ask EMAIL Teaser EMAIL Reminder Magazine Above the line TV Shop on website Email newsletter Facebook, Twitter, YouTube 84. Sue Fidler E-Consultant [email_address] facebook.com/suefidler @suefidler www.suefidler.com www.charityemail.co.uk www.charitybuzz.net Notes de l'éditeur matures/WWII 1928-1946 baby boomers 1946-1959 Generation X 1960-1978 Generation Y 1979-1995 Generation Z 1996-2012