2. SoLoMo from a consumer
perspective is the
integration of one’s social
media platforms and
physical location with one’s
mobile device. A SoLoMo
integration would be a
social mobile app that
knows your physical
location and that you can
interact with from your
mobile device, both to
input information.
3. SoLoMo in a business perspective, represents
an opportunity to micro-target prospects and
consumers wherever, whenever, with relevant
content, information or promotion that is also
designed to be shared on social media.
4. Social Media is the platform
you use to promote your
message and engage with
your target audience;
Mobile is the medium of
connection between your
brand and its customers.
Local is your area of
concentration; this can be
physical or even online.
5. The Implications and effects on
E-Commerce
SoLoMo gives local businesses tools and
products that allow them to connect with
customers in a different way. It closes the loop
between consumers and merchants. This gives
another means of connectivity between
businesses and the consumers.
6. There is a shift away from traditional
advertising into new channels. Mobile takes a
lot more instruction than social media. It's not
as intuitive. But more and more consumers
are using mobile for discovery or
search, which means if you're the type of
business that relies on that kind of traffic, you
have to make sure you leverage geolocation.
7. The trend in the next 2 years
Small businesses don't know the term SoLoMo
and becomes a problem for them as well
other similar friendly mobile-advertising
initiatives.
8. Services like these spend an
average of $1,190 per year
on digital marketing, up
from $876 in 2011, but only
14.7 percent have even
rolled out mobile-optimized
websites. For the remaining
85 percent, a cutting-edge
concept like integrated
SoLoMo can seem as
futuristic as jet packs and
hover cars.
