Turn social into sales

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How to leverage social media as your personal inbound marketing strategy.

Technologie Business

Turn Social into Sales
Clint Oram, CTO
SugarCRM

About Me
• CTO & Co-Founder,
SugarCRM Inc.
• linkedin/clintoram
• clint@sugarcrm.com
• slideshare.net/sugarclint
9/25/2013 2©2013 SugarCRM Inc. All rights reserved.

@sugarclint
#sugarcrm
#gitomer
9/25/2013 3©2013 SugarCRM Inc. All rights reserved.

How to get started?
9/25/2013 4©2013 SugarCRM Inc. All rights reserved.

Seems Complicated
9/25/2013 5©2013 SugarCRM Inc. All rights reserved.

Be a Thought Leader

Create Your Inbound Marketing Plan
9/25/2013 9©2013 SugarCRM Inc. All rights reserved.

To Drive Customer Engagement
9/25/2013 10©2013 SugarCRM Inc. All rights reserved.

Step 2: Listen, Engage & Measure
9/25/2013 12©2013 SugarCRM Inc. All rights reserved.

Step 3: Publish Daily

• Twitter.com – Your Channel for Lead Gen
• HootSuite – Post Everywhere
• Paper.li – Daily Thought Leadership
• SugarCRM.com – Turn Leads into Sales
Get Started Today!

Thank You
@sugarclint
slideshare.net/sugarclint
@sugarcrm
facebook/sugarcrm
9/25/2013 15©2013 SugarCRM Inc. All rights reserved.

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Turn social into sales

1. Turn Social into Sales Clint Oram, CTO SugarCRM

2. About Me • CTO & Co-Founder, SugarCRM Inc. • linkedin/clintoram • clint@sugarcrm.com • slideshare.net/sugarclint 9/25/2013 2©2013 SugarCRM Inc. All rights reserved.

3. @sugarclint #sugarcrm #gitomer 9/25/2013 3©2013 SugarCRM Inc. All rights reserved.

4. How to get started? 9/25/2013 4©2013 SugarCRM Inc. All rights reserved.

5. Seems Complicated 9/25/2013 5©2013 SugarCRM Inc. All rights reserved.

6. What are your social pain points? Brand Protection Demand Generation Content Sharing Customer Profile Thought Leadership Customer Engagement Social Media Issue Escalation Community Support Knowledge Sharing Marketing Sales Support 9/25/2013 6©2013 SugarCRM Inc. All rights reserved.

7. What are your social pain points? Brand Protection Demand Generation Content Sharing Customer Profile Thought Leadership Customer Engagement Social Media Issue Escalation Community Support Knowledge Sharing Marketing Sales Support 9/25/2013 7©2013 SugarCRM Inc. All rights reserved.

8. Be a Thought Leader

9. Create Your Inbound Marketing Plan 9/25/2013 9©2013 SugarCRM Inc. All rights reserved.

10. To Drive Customer Engagement 9/25/2013 10©2013 SugarCRM Inc. All rights reserved.

11. 1. Build your LinkedIn profile 1. Create your Twitter account Step 1: Establish your Social Profile 9/25/2013 11©2013 SugarCRM Inc. All rights reserved.

12. Step 2: Listen, Engage & Measure 9/25/2013 12©2013 SugarCRM Inc. All rights reserved.

13. Step 3: Publish Daily

14. • Twitter.com – Your Channel for Lead Gen • HootSuite – Post Everywhere • Paper.li – Daily Thought Leadership • SugarCRM.com – Turn Leads into Sales Get Started Today!

15. Thank You @sugarclint slideshare.net/sugarclint @sugarcrm facebook/sugarcrm 9/25/2013 15©2013 SugarCRM Inc. All rights reserved.

Notes de l'éditeur

A copy of this presentation can be found on slideshare if you go to www.slideshare.net/sugarclint
Today I would ask you to to do the opposite. Please turn on your smartphones, tablets and laptops and start tweeting about your experiences and thoughts using the following hashtags.. I invite you to start a conversation with your friends and colleagues about the future of business.
Social Media intro video