The document discusses how to implement social business strategies within an organization even when executives are not initially supportive. It suggests working with different executive agendas, focusing on how the competition is innovating, and becoming a social business no matter the executives' views. Key recommendations include leveraging data to show value, focusing on incremental improvements, training others to become evangelists, and keeping executives informed of progress through regular updates and reports.

1. Business Anti-Social:
Why the Boss Doesn't Useto do
And what
SugarCRM about it!
http://www.thehackerchickblog.com/wp-content/uploads/2010/04/200806HowManagersPointyHairedBoss.jpg

2. Keith Brooks
Director of Services, SAS Group
Sasgroup-us.com
kbrooks@sasgroup-us.com
Twitter and Skype: lotusevangelist
About.me/keithbrooks
04/24/12 ©2012 SugarCRM Inc. All rights 2
reserved.

3. http://annyas.com/screenshots/updates/great-expectations-1946-
david-lean/

4. Culture Trumps Social
In order to succeed, social needs a social culture.
If your nature is silos and fiefdoms you may be out
of luck.
If your nature is open, sharing and caring, you
probably went to another session.
http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size-
piece/

5. Three Topics
1. How to Work with Different Executive Agendas
3. The Competition does more than you today,
how to make tomorrow the opposite
5. How to be a Social Business no matter what
your executives think, say, or do

6. Executives Have…
No Time
Meetings and more meetings
Too many filters on the data they see
To focus on urgent matters first
No interest in blogging, tweeting…usually
Broad plans on their minds
No one to help them learn something new

7. 1. Confusion 1. With or Without
2. You Got Lucky You
3. Same Old 2. You're So Vain
Song and 3. Money
Dance 4. Big Shot
4. Highway to Hell 5. Communication
Breakdown
5. I Still Haven’t Found What I Am Looking For

8. Don’t Become a Ghost Town
http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/

9. Customers Individuality
Embrace your
http://www.blog.speculist.com/archives/000918.html

10. 1. Getting Better 1. Join Together
2. Working Man 2. Life's Been Good
3. Changes 3. Peace, Love and
4. Angel Understanding
5. Listen to What 4. Old Friends
The Man Said 5. My Generation

11. #1 Reason….GOLF
http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft

12. #1 Reason Debunked
Do you report or track every shot? No, but you
should
Do you have a plan before you hit the course?
Decide who to play next?
You have all of the information on your device
Better knowledge of the hole/course equates to a
better score, same with customers
GPS, not included in SugarCRM but for a fee...

13. http://www.viralblog.com/social-crm/the-evolution-of-social-crm/The Evolution Of Social CRM by Daan Jansonius 12/8/2010

14. 3 Things To Take Home
1. How to Work with Different Executive Agendas
3. The Competition does more than you today,
how to make tomorrow the opposite
5. How to be a Social Business no matter what
your executives think say or do

16. Simple, right?

17. ROI = Rate of Ignoring/ance
ANYTHING you do today, will make you better
tomorrow
Spend the time to build a framework for growth
What are you missing today? Next month?
Any data is your friend compared to zero data

18. Do More, Pay Less
Analyze the data to find the gold
Time is not your friend, learn to manage it so it
doesn't manage you
Ask for help outside your company
Read, Read, Read

19. 3 Things To Take Home
1. How to Work with Different Executive Agendas
3. The Competition does more than you today, how
to make tomorrow the opposite
5. How to be a Social Business no matter what
your executives think say or do

20. Hit 'em with a Reverse
Improvisation if you have some leeway
•
Go to Legal first, just in case
•
If legal says ok, try free versions
•
TRY to get IT to work with you on this
•
Play with it!
•
Report what benefits/progress you have made
•
When you need to pay for it, pitch the Execs
•
Remember, You CAN do it!
•

21. Steps to Move Forward
You are the Evangelist
Find others who buy into this as well
Get proper training
Leverage social interactions on/off line
Gamification helps too
Teach the boss how to get their Dashboards
Send updates daily to the boss, until they say stop

22. Take Home
1. Know your boss and speak their
language
2. Stop the Confusion, stay focused
3. Do your homework first, pitch it, train
for it, show it…repeat
4. READ, READ, READ

23. Reference Presentations
The Social Executive and Rachel Happe –
http://www.slideshare.net/rhappe/the-social-executive?from=ss_embed
Stuart Macintyre – Collaboration Matters -
http://www.slideshare.net/stuartmcintyre/why-social
Louis Richardson – Social MythBusters -
http://www.slideshare.net/louisrichardson/social-mythbusters

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reserved.

25. Keith Brooks
Director of Services, SAS Group
Sasgroup-us.com
kbrooks@sasgroup-us.com
Twitter and Skype: lotusevangelist
About.me/keithbrooks
04/24/12 ©2012 SugarCRM Inc. All rights 25
reserved.

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#S C O N 1 2
04/24/12 ©2012 SugarCRM Inc. All rights 26
reserved.