Mobile: Session 3: How Mobility Supercharges CRM Adoption

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Mobile devices are changing the way people live and work. Meanwhile, CRM still suffers issues with adoption. With a little planning and the right tools, mobility can offer you a path to faster and more widespread adoption than ever before. This session will offer a view of the role mobility plays in your CRM arsenal, how to achieve strong mobile CRM adoption and how this affects adoption in the office, and the expected additional ROI that a strong mobile strategy can deliver.

Business Actualités & Politique

Mobile
How Mobility Supercharges
CRM Adoption

©2012 SugarCRM Inc. All rights reserved.

Mobility Supercharges CRM Adoption
Mobile devices are changing the way people live and work.
Meanwhile, CRM still suffers issues with adoption. With a little
planning and the right tools, mobility can offer you a path to faster
and more widespread adoption than ever before. This session will
offer a view of the role mobility plays in your CRM arsenal, how to
achieve strong mobile CRM adoption and how this affects
adoption in the office, and the expected additional ROI that a
strong mobile strategy can deliver.

©2012 SugarCRM Inc. All rights reserved.

Know Your Speaker

Erin Fetsko
Sales Engineer | Product Evangelist | Partner Enablement
SUGARCRM Inc.

@EbullientErin

erin@sugarcrm.com

SapientSalesman.com

EbullientErin

bit.ly/buyersjourney

LinkedIN.com/in/erinfetsko

Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.

Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.

Agenda
Mobile Landscape

Traditional CRM Adoption Hurdles

Mobile's Impact on CRM Strategy

Supercharge your CRM

©2012 SugarCRM Inc. All rights reserved.

Share Your Thoughts

@EbullientErin #SCON12

©2012 SugarCRM Inc. All rights reserved.

Mobile Takeover

©2012 SugarCRM Inc. All rights reserved.

How are you connected?

Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.

Cloud is Critical

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©2012 SugarCRM Inc. All rights reserved.

Browser Stats

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©2012 SugarCRM Inc. All rights reserved.

App Overload: Changes Expectations

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©2012 SugarCRM Inc. All rights reserved.

2012 Trends

•  Location Based Services
•  Social Networking
•  Android Continues to Eat Apple
•  Mobile Commerce
•  Bandwidth Hungry Apps Accelerate 4G
•  Business Applications
•  Mobile Search
•  Mobile Video
Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.

Traditional Adoption Hurdles

©2012 SugarCRM Inc. All rights reserved.

Too Much Too Quickly

•  Process Improvements
o  Change
o  Automation

•  Technology Modernization
o  Location
o  Interface

•  Habitual People

Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.

Ambition can't trump evolution

What Process? Manual. Managed. Defined. Optimized.

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©2012 SugarCRM Inc. All rights reserved.

Poor Design and Planning

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©2012 SugarCRM Inc. All rights reserved.

Protest

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©2012 SugarCRM Inc. All rights reserved.

Management

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©2012 SugarCRM Inc. All rights reserved.

Perfectionism Driven Rigidity

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©2012 SugarCRM Inc. All rights reserved.

Ignorance

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©2012 SugarCRM Inc. All rights reserved.

Mobile's Impact on CRM Strategy

©2012 SugarCRM Inc. All rights reserved.

The Lazy Factor

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©2012 SugarCRM Inc. All rights reserved.

Design

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©2012 SugarCRM Inc. All rights reserved.

Instant Gratification

Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.

Freedom

Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.

Supercharge Your CRM

©2012 SugarCRM Inc. All rights reserved.

Change Management

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©2012 SugarCRM Inc. All rights reserved.

Socialize. Sell. Teach.

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©2012 SugarCRM Inc. All rights reserved.

Corporate Alignment

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©2012 SugarCRM Inc. All rights reserved.

Use a Variety of Tools

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©2012 SugarCRM Inc. All rights reserved.

As you leave...

©2012 SugarCRM Inc. All rights reserved.

Drive Success

•  Mobile continues to change how we do business
o  Adapt to modern expectations
o  Adopt a mobile strategy

•  CRM drives strategic initiatives
o  Design with the solution in mind
o  Stay Flexible

•  Empower your team
•  Respect the
human factor!
Tweet: #SCON12
©2012 SugarCRM Inc. All rights reserved.

Thank You!
Comments? Compliments? Criticisms?
Tweet to me @EbullientErin
Presentation: http://bit.ly/SCON12adoptmobile

©2012 SugarCRM Inc. All rights reserved.

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©2012 SugarCRM Inc. All rights reserved.

#SCON12

©2012 SugarCRM Inc. All rights reserved.

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

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Mobile: Session 3: How Mobility Supercharges CRM Adoption

2. Mobility Supercharges CRM Adoption Mobile devices are changing the way people live and work. Meanwhile, CRM still suffers issues with adoption. With a little planning and the right tools, mobility can offer you a path to faster and more widespread adoption than ever before. This session will offer a view of the role mobility plays in your CRM arsenal, how to achieve strong mobile CRM adoption and how this affects adoption in the office, and the expected additional ROI that a strong mobile strategy can deliver. ©2012 SugarCRM Inc. All rights reserved.

3. Know Your Speaker Erin Fetsko Sales Engineer | Product Evangelist | Partner Enablement SUGARCRM Inc. @EbullientErin erin@sugarcrm.com SapientSalesman.com EbullientErin bit.ly/buyersjourney LinkedIN.com/in/erinfetsko Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.

12. 2012 Trends •  Location Based Services •  Social Networking •  Android Continues to Eat Apple •  Mobile Commerce •  Bandwidth Hungry Apps Accelerate 4G •  Business Applications •  Mobile Search •  Mobile Video Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.

32. Drive Success •  Mobile continues to change how we do business o  Adapt to modern expectations o  Adopt a mobile strategy •  CRM drives strategic initiatives o  Design with the solution in mind o  Stay Flexible •  Empower your team •  Respect the human factor! Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.

34. Submit Session Feedback Select the SugarCon Mobile App: 1.  Tap on this session 2.  Tap on survey 3.  Submit your feedback *Prizes for attendees who submit session feedback using the Mobile App ©2012 SugarCRM Inc. All rights reserved.

Mobile: Session 3: How Mobility Supercharges CRM Adoption

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