2. -How do people rate the service??
-Which cake or coffee do they like most??
- Is the shop hygienic enough in customer
perspective ??
3. - What do people think about the service ??
- Do they feel they wait too long to pay a bill ??
- Which package are they most interested in ??
4. - Do attendants find this event helpful ??
- How do they think about the speakers ??
- Which subject most attract the audience ??
- What improvement is needed for the next event ??
5. Traditional way of collecting
suggestions
• How to know what people think about my services when
they visit my shop or store ?
- Ask them directly
- Suggestion card, comment card, survey or anything you will call it.
• I am holding an event, How can I get the attendants’
feedbacks so that I can improve it when I hold next time ?
- Sorry, there is no easy way that can solve this problem.
6. Define the Problems
• Shop owners or event hosts
always find it hard to collect
suggestions from patrons or
event attendants in their
shop or event. Doing
analysis on that data is not
easy too.
• Survey software do exist but
not suitable for SMEs that
only need suggestion card
function. They are usually
complex or focus only on
online platform like email or
web form
• People are too lazy or feel
awkward to fill a suggestion
card in paper form, resulting
in the waste of unused
paper, bad ROI for the shop
owner or event host.
7. Solution
• The system that let shop owners, event hosts create suggestion cards in
electronics form that will be loaded into the mobile phone of patrons or
event attendants by them just scanning against a printed QR code. The
responses will be sent and collected in the system, shop owner or event host
can just sit happily in front of the monitor to see and analyze what people
think about their services or events. This insights will help them make a
better decision that can really improve their business.
- Help save the world by reducing paper use.
- People usually have their mobile phones at hands so they are more
inclined to give the suggestion using their own mobile phones.
• We call it suggestmob
- suggestion + mob(a group of people)
- or suggestion + mobile
8. Solution (visualized)
Scan
E-suggestion card
In shop or event
People
Suggestmob
system
Shop owner,
event host
1) Create
E-Suggestion card
3) Analysis on
collected data
2) Generate printout
containing QR code
Fill the suggestion
card and send
9. See it in action
• Easy to use, just 3 step approaches
1) Create a suggestion card in the web application, choosing different
types of questions that suit the need.
2) For each suggestion card, each unique QR code will be created, the
shop owner or event host will print it out. Put the printout in their
shop or event where people can easily see and use their mobile
phones to scan against it to receive the e-suggestion card. They
answer the questions and send it back to the system.
3) The shop owner or event host see the data coming in in the
dashboard. The data is shown in visualized form, help them know
what people like or dislike and make an informed decision to improve
their business.
13. Our master plan
June 2013
- Idea came into our mind
- Without hesitation, We started
software and business development
using lean startup methodology
August 2013
- Launch our first MVP(beta version)
to get user feedbacks as soon as
possible
- Continuous development
- Seeking seed funding
September – December 2013
- Expand the team, hiring talents:
marketer, sales, support
- Unveil the final product to public
- Run the business using seed funding
- Target local market first
January 2014
- Seeking Series A funding
- Start global expansion plan
February 2014
- Launch the product worldwide
We are here now!
14. Our business model
- Monthly subscription based on SME size
FREE
(very small SME)
1 survey, 10 questions, 100
responses, limited features
1,000B/mo
(SME, food store)
3 surveys, unlimited questions
and features, 3000 responses
4,000B/Mo
(Store chains)
5 surveys, unlimited
questions, responses and
features
- Pay per event based on event size
FREE
(small event)
1 survey, 10 questions, 100
responses, limited features
500B
(Event, Seminar)
3 surveys, unlimited features and
questions, 3000 responses
2,500B
(large event, Expo)
3 surveys, unlimited
questions, responses and
features
Pro
Pro
Basic
Basic Premium
Premium
15. Local market(Thailand)
-Our early revenue before we go worldwide
-Our break even point is 130 subscribers and 100 events / month
100,000++ shops
The fact The expectation
If SME 0.5% (=500 SMEs)
use our service
= 500 subscribers X
1,000 (pro plan)
= 500,000B
10000++ events/mo
If Event 1% (=100 events)
use our service
= 100 user X 500 (pro plan)
= 50,000B
The profit/month
Revenue 550,000B
Cost - 180,000B
Profit 370,000B
**The statistics is inferred from DBD database
16. Global market
- Our final destination
- The market is huge with $2 Billion in yearly revenue
- Revenue: $300M
- Users : 9 Million+
**The statistics is from
- Revenue: $10-20M
- Users : 2 Million+
- Revenue: ???
- Users : ???
- Revenue: $3M
- Users : 150,000+
17. Competition
Online response acquisition
(email, web form)
High complexity (wide range of online
Survey types)
Low complexity (focus only on mobile survey)
Offline response acquisition
(people visit the real store, event)
Our market is different so
we don’t compete directly
with the big boys.
18. We are raising
1,000,000 Bahts
(seed funding)
To…
-Run our early stage launch
-Hire marketer, sales and supports
-Boost Marketing effort
19. Our lean team
Woraphol Janekittanpaiboon
Entrepreneur, founder of www.freelancific.com, senior software
engineer at Vervata and e-Synergy (Thailand) Co., Ltd
Role: business and lead software developer
Phone: 081-5429077 Email: s4510488@gmail.com
Pimpar khwan-on
Assistant manager in software development department at e-Synergy
(Thailand) Co., Ltd
Role: designer and software developer
Phone: 089-9766977 Email: pimpar.k@gmail.com