SlideShare une entreprise Scribd logo
1  sur  30
A Small Business Marketing
& Website Development Company
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Why You Need Email Marketing
 Why People Open Emails
 Best Practices
 Subject Lines
 Email Marketing Examples
 Suited Marketing Services
 Suited Marketing – Bio, Websites Created
 Why Choose Suited Marketing – Video
 Needs Assessment
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Consumers who
receive email
marketing spend 83%
more when shopping.
(Source: iContact)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
82% of consumers
open email from
companies.
(Source: Litmus)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Average ROI: $44.25
for every dollar spent
(Source: iContact)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Organization/
Company originated
from – 64%
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Subject Line –
47%
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Offer – 26%
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
First few lines
of body – 14%
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Saturdays & Sundays
– higher open &
click –much lower
volume
(Source: Experian)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
8 p.m. to 4 a.m. –
higher responses
than 4 a.m. to 12
p.m.
(Source: Experian)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Personalized
emails – CTR
16.5% lower than
avg.
(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
“ROI,” “asset,”
& “industry”
perform lowest
(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
30 or fewer
characters – above
average opens &
clicks
(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Personalized –
22.2% more likely
to be opened
(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
News-related
terms better than
discount-related
terms
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Less than 10
characters – open
rate 58%
(Source: Informz 2012 Email Marketing
Benchmarks Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
50-59 characters
– open rate 20%
(Source: Informz 2012 Email Marketing
Benchmarks Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
“Snappy” subject
lines – 1-2 words
perform best
(Source: Adestra July 2012 Report)
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
www.suitedmarketing.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
new-rules-viral-marketing-ebook-download.suitedmarketing.biz
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
suitedmarketing.com/1shoppingcart/new-rules-viral-marketing-ebook-download.html
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Email Marketing Campaigns
 Article Writing & Blogging
 Social Media Management & Marketing
 Video Development & Marketing
 Online Workshops
 “How To” Video Tutorials
 Website Development
 Search Engine Optimization
 Content Management
 Form & Landing Page Creations
 Link Building
 Site Listings
 Lead Management
 Website Conversions & Call-to-Actions
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
 Suited Marketing Bio Video
 youtu.be/iz1PFyRwMVc
 Websites Created
 suitedmarketing.com
 judeshighenergy.com
 aarestriping.com
 insynchealing.com
 thereserowley.com
 successteamblog.com
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com
Our unique process of Educate - Empower - Execute will help ensure
your online success. We give you all the tools you need to be
successful, we empower you to do what you need to do on your
own, and we are here to guide you through the process. It's that simple.
Please fill out the Needs Assessment Form so that we can assess
your current marketing strategies and then create for you a
customized plan to help ensure your success. Remember, the more
detailed information you provide us, the better we will be able to serve
you.
Copyright 2009 - 2013. Suited Marketing Company
All Rights Reserved. www.suitedmarketing.com

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Suited marketing-ittl-presentation-b2c-mobile-13 may13

  • 1. A Small Business Marketing & Website Development Company Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 2. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Why You Need Email Marketing  Why People Open Emails  Best Practices  Subject Lines  Email Marketing Examples  Suited Marketing Services  Suited Marketing – Bio, Websites Created  Why Choose Suited Marketing – Video  Needs Assessment
  • 3. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 4. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Consumers who receive email marketing spend 83% more when shopping. (Source: iContact)
  • 5. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com 82% of consumers open email from companies. (Source: Litmus)
  • 6. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Average ROI: $44.25 for every dollar spent (Source: iContact)
  • 7. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 8. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Organization/ Company originated from – 64%
  • 9. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Subject Line – 47%
  • 10. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Offer – 26%
  • 11. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com First few lines of body – 14%
  • 12. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 13. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Saturdays & Sundays – higher open & click –much lower volume (Source: Experian)
  • 14. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com 8 p.m. to 4 a.m. – higher responses than 4 a.m. to 12 p.m. (Source: Experian)
  • 15. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Personalized emails – CTR 16.5% lower than avg. (Source: Adestra July 2012 Report)
  • 16. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com
  • 17. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com “ROI,” “asset,” & “industry” perform lowest (Source: Adestra July 2012 Report)
  • 18. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com 30 or fewer characters – above average opens & clicks (Source: Adestra July 2012 Report)
  • 19. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Personalized – 22.2% more likely to be opened (Source: Adestra July 2012 Report)
  • 20. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com News-related terms better than discount-related terms
  • 21. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Less than 10 characters – open rate 58% (Source: Informz 2012 Email Marketing Benchmarks Report)
  • 22. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com 50-59 characters – open rate 20% (Source: Informz 2012 Email Marketing Benchmarks Report)
  • 23. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com “Snappy” subject lines – 1-2 words perform best (Source: Adestra July 2012 Report)
  • 24. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com www.suitedmarketing.com
  • 25. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com new-rules-viral-marketing-ebook-download.suitedmarketing.biz
  • 26. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com suitedmarketing.com/1shoppingcart/new-rules-viral-marketing-ebook-download.html
  • 27. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Email Marketing Campaigns  Article Writing & Blogging  Social Media Management & Marketing  Video Development & Marketing  Online Workshops  “How To” Video Tutorials  Website Development  Search Engine Optimization  Content Management  Form & Landing Page Creations  Link Building  Site Listings  Lead Management  Website Conversions & Call-to-Actions
  • 28. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com  Suited Marketing Bio Video  youtu.be/iz1PFyRwMVc  Websites Created  suitedmarketing.com  judeshighenergy.com  aarestriping.com  insynchealing.com  thereserowley.com  successteamblog.com
  • 29. Copyright 2009 - 2013. Suited Marketing Company All Rights Reserved. www.suitedmarketing.com Our unique process of Educate - Empower - Execute will help ensure your online success. We give you all the tools you need to be successful, we empower you to do what you need to do on your own, and we are here to guide you through the process. It's that simple. Please fill out the Needs Assessment Form so that we can assess your current marketing strategies and then create for you a customized plan to help ensure your success. Remember, the more detailed information you provide us, the better we will be able to serve you.
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