Customer Relationship Management (CRM) is a business strategy focused on building and managing relationships with customers to improve business outcomes. It involves collecting customer data through various systems and channels to better understand customer needs and provide personalized service. Implementing a successful CRM strategy can increase customer retention rates by 5-10%, reduce customer acquisition costs by 8-10%, and boost sales by 20-85%. However, CRM initiatives often fail when not given sufficient resources, when lacking executive support, or when not properly integrated across business functions.

2. Customer Relationship Management
PRESENTED BY:
PRESENTED TO:
SUJAY KUMAR
OF BFIA 2B
ROLL NO. 75261
Mrs. PRIYA GUPTA

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CONTENTS

4. ― Gandhi

5. ― Gates

6. ― Bezos President

7. This is how most business organizations look at their

8. What they really are

9. So, EVERY

11. Whatis
CRM is a cross-functional core business process concerned with achieving
improved shareholder value through the development of effective
relationships with key customers and customer segments.

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19. 5-10
8-10
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Why ?

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service.

22. Benefits
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23. Failures
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