2. • Social Media
• Objectives
• Tools & Tactics to Use
• Goals
Contents:
3. SOCIAL MEDIA
• It is online
• It is user generated
• Highly accessible and scalable
• A Way to Build Relationships by Sharing
• Social media is content readers become content publishers
4. OBJECTIVES
• Developing a social media
strategy
• “Building a network rather than
Gathering followers “
• Using social media to reach end-consumers
• Public relations and marketing, sales, and customer services
7. • Picture Post: Original / Edited, every
picture must have a quote and official
name
• Quotation Post: Simple, thoughtful and
funny related quotes
• Status: Discounts, Advertisements,
Updates, Events etc.
• Outlet Information: Thamel / Mandala /
Rising Mall / Basantapur / Durbar Marg /
City Center / Barista School
8. Requirement:
• Meeting: For updates/
discussions/ presentation/
reviews
• Materials: Camera /
Photographs and access to
outlets
• Information: Discounts,
News updates, Intakes etc.
*a working space,
desktop/ laptop with internet connection
9. Facebook Post per week
• Min. 2 status updates
• Min. 1 picture
update(restaurant, coffee,
menus, outlets, kitchen,
services)
• Min. 1 quotation update
