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Corporate entrepreneurship (intrapreneurship)

BBA KCM 6th sem

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Corporate entrepreneurship (intrapreneurship)

  1. 1. Shree Ranjan Wasti - BBA (2012)CORPORATE ENTREPRENEURSHIP(INTRAPRENEURSHIP)What?"Intrapreneurship is one method ofstimulating, and then capitalizing on,individuals in an organization who think thatsomething can be done differently andbetter." 1
  2. 2. Shree Ranjan Wasti - BBA (2012)CORPORATE ENTREPRENEURSHIP(INTRAPRENEURSHIP)Why? "Doing your own thing"(against traditional manager i.e. doingordered/ routine job, reward like office,staff, power etc.) Individuals who believe strongly in theirtalent and desire to create something oftheir own 2
  3. 3. Shree Ranjan Wasti - BBA (2012)CORPORATE ENTREPRENEURSHIP(INTRAPRENEURSHIP)Why? Want more responsibility, freedom andstrong need for individual expression intheir present organizational structure If such situation (responsibility, freedomand individual expression) is notforthcoming, frustration can cause thatindividual to become less productive oreven leave the organization 3
  4. 4. Shree Ranjan Wasti - BBA (2012)CORPORATE ENTREPRENEURSHIP(INTRAPRENEURSHIP)End rusult: The organization loses an innovativeperson who could be instrumental for thegrowth of the organization The person becomes competitor of thatorganization 4
  5. 5. Shree Ranjan Wasti - BBA (2012)CORPORATE ENTREPRENEURSHIP(INTRAPRENEURSHIP)What benefit is there for these individuals? Their performance to be suitably rewarded Rewards should be based on the attainment ofestablished performance goals Ownership 5
  6. 6. Shree Ranjan Wasti - BBA (2012) CORPORATE ENTREPRENEURSHIP (INTRAPRENEURSHIP)Microsoft• Hiring the best talent• Providing an challenging environment (creativity)• Even two competing teams are set up (for same goal)• Talent is placed in right slots and these slots are changed regularly to ensure peak performance• Long term commitment is ensured through bonuses and stock options 6
  7. 7. Shree Ranjan Wasti - BBA (2012)HOW CAN THE CLIMATE FOR INTRAPRENEURSHIP BEESTABLISHED IN AN ORGANIZATION? Organization operates on frontiers of technology New ideas encouraged Trial and error encouraged Failures allowed Resources available and accessible Multidiscipline teamwork approach (Opportunity for all) 7
  8. 8. Shree Ranjan Wasti - BBA (2012)HOW CAN THE CLIMATE FOR INTRAPRENEURSHIP BEESTABLISHED IN AN ORGANIZATION? Volunteer program Appropriate reward system Sponsors and champions available Support of top management 8
  9. 9. Shree Ranjan Wasti - BBA (2012)INTRAPRENEURIAL LEADERSHIPCHARACTERISTICS Understands the environment Visionary and flexible Creates management options Encourages teamwork Encourages open discussion Builds a coalition of supporters Persists 9