store layout and location details of kerala retail stores

2. Group Members
Kapil C.C.
Sujith Kumar P.
Aparna P.K.
Nithya Jose

3. Apparels Stores
Jayalakshmi, Ernakulam
Reliance Trends,Ernakulam
Kalyan Silks, Kannur
Emmanuval Silks, Trichur

7.  Jayalakshmi showroom at M.G.Road, the nerve center of
shopping and business in Cochin. It is a lively place
frequented by the fashion-conscious. Spread across 5
floors and over 1 Lakh sq.ft
 The showroom is a prominent landmark at the heart of
M.G road, the focal point of shopping in Cochin, Its
central location makes it easily accessible.

9.  Retail location
MG Road, Ernakulam – part of business center
Trade area analysis
 Primary area - Ernakulam city
 Secondary area – Outside the city
 Tertiary area – Rest of the district

10. Site evaluation
 Accessibility
Easy/limited parking facilities
 Advantages
Easy accessibility, heavy customer potential
 Traffic
Congested traffic
Larger number of pedestrians
 Moderate visibility

12. Local demographics
 Urban area
 Highly populated area
 High competition
 High class / high income residents

13. Store Design
 Floor plan
 Ground floor – Dress materials (gents & ladies)
 1st floor – Ready mades for ladies , kids wear
 2nd floor- sarees
 3rd floor- wedding collections
 4th floor- gents wear
 5th floor – party wear (ladies)

14. Ladies section
 Wall Hanging Displays
 Shelving sarees (bridal)
 Hanging churidars , salwars , sarees

16. Gents section
 Wall wardrobes
 Hanging shirts
 shelving

17. Displays
Window display
 Sherwanis /wedding sarees
 Churidars /salwars

19. Signage
 Directional Signage's are kept near Lift
 Floor details inside the lift
Lighting
• Bright White light ,giving the store a
pleasant feel.
Background music

20. Store layout
 Spine Layout

21. Influencing factors
 Huge population
 Easy availability
 Shopping/business centre

24.  Reliance Trends cater to a larger consumer base since
its inception in October 2007, as a concept aimed at
‘Democratizing Fashion’. Reliance Trends’ objective is
to create affordable fashion solutions for all through an
extensive geographic reach, exemplary customer
service and a product portfolio for diverse consumer
needs across the various consumer segments.

Reliance Trends today is ‘India’s largest fashion
destination’ with 83 stores across 52 cities with over
100 brands excluding 16 own brands.

25. GENERAL
FACTS
Trend in Retail Format : DEPARTMENT STORE
Operational Structure : RETAIL CHAIN
Pricing Strategies : HIGH LOW PRICING
Location strategy : Prime locations , Malls

26.  Retail Location
Shopping mall (Oberon mall ) cochin,
M G Road Cochin.
 Trade Area Analysis
Primary area - Edappilly, Palarivattom
Secondary area - rest of the city
Tertiary area- rest of the district

28. Site Evaluation
Shopping Mall Facilities
 Advantages
accessibility , parking facilities etc
 Disadvantages
high competition ( fabindia , Anarkali etc)

29. Local demographics
 Urban area
 Highly populated area
 High competition
 Middle income /upper middle income , high income
residents

30.  Shop layout
entrance from two sides ,
To men apparels section & women apparel section.
Window displays at the entrances

31.  Segment
 Men
 Women
 Children
 Target
 Trendy
 Fashion Conscious
 Branded apparels

32.  Displays – window displays , interior window displays..
shirts , formal dresses, casuals
 Fixtures – capacity fixtures , signage fixtures…

33.  Lighting
 Bright White light ,giving the store a pleasant feel.
 Signage- In the entrance (prohibition of food ,
pets etc )
 Point of sale signage -showing the brands
 Back Ground Music , Pleasant wall colour
,Attractive flooring , Good scent .

34. Layout
Cash counterentrance
Bags and other
accesories
entrance
ladies
Bi
ll
c
o
u
nt
er
kids
kids
Trail room
gents
perfu
mes
Trial
room
alterations

35. Interior- Reliance trends

36.  Store Layout
Grid / Scattered layout
 Influencing Factors
shopping mall , easy visibility, accessibility
 Name, Logo and Retail Identity- visual
communication

39.  Kalyan Silks brought a new world of shopping to
Kannur. With the showroom that is spread over 6
floors spanning over 70000 sq.ft. This world-class
shoppers’ paradise showcases amazing ranges in
bridal silk, men’s wear, kids’ wear, ethnic wear,
party wear, men’s ready-mades, ladies’ wear and
home furnishings. This landmark showroom also
boasts of lifestyle, travel and fashion accessory
counters

40. RETAIL LOCATION :KANNOTHUMCHAL/
KANNUR,NEAR NH
TRADE AREAANALYSIS:
PRIMARYAREA – KANNUR CITY
SECONDARYAREA – NEAR TOWNS IN KALLUR
TERITTORYAREA : CALICAT,WAYANAD AND
KASARGOD

41. LOCATION ANALYSIS
VISIBILITY FROM NH
HIGH TRAFFIC AREA
LESS POPULATED AREA

44. STORE DETAILS
ISOLATED STORE
GOOD PARKING FACILITY
6 FLOOR STORE
SPINE LAYOUT...

45. Floor details
Ground Floor:
Dress Materials, Matching Blouse Piece,
Ready-to-stitch Churidhars, Cosmetics
and Perfumes
First Floor:
Fancy Sarees, Churidhars, Ladies’
Western Wear

46. Slacking of materials…

47.  Fancy Sarees, Churidhars, Ready-to-stitch Churidhars…are kept in various
shelves…

50. Lifestyle graphics…

53. Fourth Floor:
Men’s wear, Suits, Blazers, Ethnic Wear
Fifth Floor:
Home Furnishings and Accessories.

56. THRISSUR SHOWROOM

57. Emmanuval Silks , Thrissur is now the favoured
retail garment and clothing destination for many. With
two mammoth showrooms in Kottayam and kochi.

58. The shift from being a known wholesale distributor to a
well known retailer has been gradual over the years, as
business grew so did the number of concerns under the group.
But the major shift came to be after the launch of the huge
retail showroom at Thrissur in 2008.

59. Retail Location:
Near Sakthan stand, Thrissur
Trade Area Analysis
 Primary area - Thrissur
 Secondary area - Outside the city area
 Tertiary area - Rest of the district

60. Thrissur
Town
Major
competitors
Other apparel
stores
Bus stand
Railway
Market
Location
Diagram
Emmanuval
Silks

61. Local demographics
 Urban area
 Highly populated area
 High competition
 High class / high income residents

62. Site evaluation
 Accessibility
Easy accessibility
 Advantages
Easily visible, Extensive parking facility
 Traffic
Moderate traffic

63. Store Details
 GROUND FLOOR
Kids wear
 FIRST FLOOR
Sarees
 SECOND FLOOR
Ladies wear and accessories
 THIRD FLOOR
Gents wear
 FORTH FLOOR
Mens wedding gallery,
Handlooms,
Inner shoppe,
Prayer hall
 Basement Floor
Discount Merchandise
Section

64. Window Display
Variety Assortment Display

71. Store Lighting

72. Shelfing

73. Hanging

74. Display

75. Signages

76. Lifestyle Graphics &
Displays