1. Sukesh
Radhakrishnan
Crowd Funding

2. Crowd Funding
 Practice of funding a project or venture by
raising many small amounts of money from a
large number of people, typically via the
Internet
 Crowd funding provides a forum to anyone with
an idea to pitch it in front of waiting investors
 Crowd funded projects may include creative
works, products, nonprofit organizations,
supporting entrepreneurship, businesses, or
donations for a specific purpose

3. History
 Crowd funding has become quite popular recently
but this fund raising platform has been in existence
since 1700s
 The 18th century poet Alexander Pope wanted to
fund his work of translating Greek poetry into
English and he asked people for help in return of
being acknowledged in his book
 The modern Crowd funding gained traction in the
United States when Brian Camelio, a Boston
musician and computer programmer, launched
ArtistShare in 2003

4. Cont…
 It started as a website where musicians could
seek donations from their fans to produce digital
recordings, and has evolved into a fundraising
platform for film/video and photography
projects as well as music
 Presently fund also raised through the use of
internet or social networking sites such as
Facebook or LinkedIn or Twitter or even some
dedicated websites

7. Types

8. DONATION Model
 Donation crowd funding campaigns raise money
without being required to provide anything of
value in return
 This type serves best social causes, charities and
political campaigns

9. Reward Model
 The money that was raised does not have to be paid
back, but instead, the investors receive certain
rewards
 These rewards often come in the forms of a product
or a service
 There is no financial or equity return to backers

10. Lending model
 Lending based crowd funding allows entrepreneurs
to raise funds in the form of loans that they will pay
back to the lenders over a pre-determined timeline
with a set interest rate
 Crowd funders lend money to campaign owners and
expect the future repayment of a principal with or
without interest

11. Equity model
 Some crowd funding platforms allow small
businesses to get funding in exchange for equity
 Investors give money to a business and receive
ownership of a small piece of that business

12. Benefits of crowd funding
 It can be a fast way to raise finance with no
upfront fees
 Pitching a project or business through the online
platform can be a valuable form of marketing
and result in media attention
 It serves as a marketing tool
 Sharing your idea, you can often get feedback
and expert guidance on how to improve it

13. Cont…
 Investors can track the progress - this may help
to promote the brand through their networks
 A successful crowd funding campaign can serve
as a positive signal to attract more funding or
funding at better terms

14. Disadvantage
 Not all projects that apply to crowd funding
platforms get onto them
 Failed projects risk damage to the reputation of
your business and people who have pledged
money to you
 There is a risk that someone else can steal or
copy the idea
 Businesses need the time and money to gear up
the community

16. Kick Starter
 Kickstarter is a crowd funding platform
company based on Newyork
 Kickstarter launched on April 28, 2009
 A global crowd funding platform focused on
creativity
 Mission is to “help bring creative projects to
life”
 People who back Kickstarter projects are offered
tangible rewards or experiences in exchange for
their pledges

17.  Kick starter helps to raise the fund for 13
categories and 36 subcategories;
 Art, Comics, Dance, Design, Fashion, Film and
Video, Food, Games, Music, Photography,
Publishing, Technology and Theater
 Kickstarter applies a 5% fee + 3-5% payment
processing fee on the total amount of the funds
raised
 Funding on Kickstarter is all-or-nothing

18. Status
 Successfully funded projects: 393072 (14025 -
Successful)
 Total backers: 14,287,932
 Repeat backers: 4,621,357
 Total pledges: 43,909,192
 Total dollars pledged to Kickstarter projects:
$3,543,072,055

20. Indiegogo
 Indiegogo is an international crowd funding
website founded in 2008 by Danae Ringelmann,
based on California.
 Indiegogo allows people to solicit funds for an
idea, charity, or start-up business
 The site runs on a rewards-based system,
meaning donors, investors, or customers who
are willing help to fund a project or product can
donate and receive a gift, rather than an equity
stake in the company

21. Products

23. Status
 Total raised funds: 1.3 Billion
 Projects : 800k
 Backers: 11Millon
 Currently serving in 223 Countries & territories
 Number of campaigns that launch on Indiegogo
every month : 19000
 Indiegogo charges a 5% fee on contributions

25. WISHBERRY'S VISION
 Wish berry is a new way of raising funds for
creative projects through rewards-based crowd
funding
 There mission is to discover & empower creative
ideas originating out of India and to put India on
the creative map of world
 Wishberry Online Services Pvt. Ltd. (Wishberry)
is a Kick starter-inspired crowd funding platform
based in India. It launched in 2012

26. RULES AND REGULATION
 We only accept projects in the 8 categories
 Film, Music, Dance, Theatre, Art, Design,
Photography, Comics and Publishing
 Every idea crowd funding on our platform must
be a ‘project’
 Every project must be original or unique,
basically something ‘different’
 Projects must have a ‘prototype’ or work-in-
progress to show funders

27. Cont…
 Projects must be presented with a ‘pitch video’ - a
visual presentation of your idea.
 Projects must have a specific funding goal with a
maximum of 60 days to reach it.
 Funders on Wishberry want ‘rewards’ and not
financial returns.
 It follows All or Nothing policy
 Campaign consultation : 3500Rs (One time fee)
 Social Media Marketing & PR: 10000Rs (One time
fee)
 Wishberry's Commission: 10% (Incl. of payment
gateway charges)

28. Status

29. Comparison
Kick
Starter
Indiegogo Wishberry
World Largest
CF platform
International
level CF
Platform
India Base CF
Platform
Head Quartered NewYork California Mumbai, India
Coverage 18 Countries
223 Countries &
Territories
India
Genres
Artist works,
food & Game
All kinds of
creative projects
Creative Artist
ideas
All or nothing &

30. Kick
Starter
Indiegogo Wishberry
Type Reward Based
Reward based,
Equity based, &
Donation based
Reward based
Fees 5% + 3-5% 5% + 3%
3500 Rs +
10000Rs + 10%
Campaign
timeline
40-60 days Upto 40 days Upto 60 days
Refund Available Available Available
Cancellation
Backers can
cancel the
pledge before
the timeline
ends
Backers can
cancel the
pledge before
the timeline ends
Pledge cannot be
canceled