It is a detailed analysis of Facebooks Business Model Analysis that will help students to understand How Facebook is running their business so effectively by maintaining a proper model.

1. Evaluation of a Business Model
FACEBOOK
Presented by
Sumaiya Hossain Binti
ID 193006002
GBS, GUB

2. 1. Company: Facebook, Inc.
2. CEO: Mark Zuckerberg
3. Founders: Mark Zuckerberg, Eduardo Savarin,
Dustin Moskovitz, and Chris Hughes
4. Year founded: February 4th, 2004
5. Headquarter: 1 Hacker Way, Menlo Park, California,
U.S
6. Number of Employees (FY2019): 44,942
7. Type: Public
8. Ticker Symbol: FB
9. Annual Revenue (FY2019): $70.7 billion
10. Profit | Net income (FY2019): US$18.5 billion
11. Competitors: YouTube, WhatsApp, Messenger,
WeChat, Instagram, TikTok, QQ

3. Value
proposition
Target
Market
Competitive
Advantage
Cost
Structure
Connectivity
Beside technology, Work,
Information
Power to SHARE
Here you can add some short text
that is important to explain the tittle
text
Young & Adults
Each and everyone can connect but
elders don’t use much
Data Maintenance
Data Maintenance owing to how it
manages, stores and protects its data,
including the cost of data centers
maintenance, equipment purchases,
and upgrades, marketing and
customer service.
Model Evaluation

4. Key
Metrics
Problem &
Solution
Resources
Used
Revenue
Model
Engagement/Traffic
Engagement, Reach, Traffic,
Referral Traffic, Likes, Follows,
Video Retention, Video engagement,
CTR.
Virtual Platform
Owned Platform, Intellect to run it,
Technology
Accessing/Targeting
Made a platform to share ideas and
increased connectivity, virtual
reality, easy accessibility, reaching
target information or person or
entity easily
Advertisement
And Virtual Reality
Model Evaluation (cont.…)
Revenue Streams Profit Margin
a. Self-Serving Ads, b. Engagement Ads, c. Receiving Fees from Developer Community, d. Selling Oculus Virtual Reality Products.

6. STRENGTHS WEAKNESSES
• Strong Brand
• Diversified Portfolio
• Market Dominance
• Loyal Customer Base
• World’s Best Employer
• Visionary Leadership
• Focus on R&D
• Strong Advertising Business
• Effective Marketing Strategy
• User’s Privacy Concerns
• Overdependence on Advertising
• Spreading Fake News
• Friction in Management
OPPORTUNITIES THREATS
• Diversify Portfolio
• Expansion of Existing Platforms
• Increasing Integration to other Applications
• Target Different Audience
• Expansion through New Acquisitions
• Exploit Changes in Advertising Trends
• Competition
• Increased Regulations
• Bans in Several Countries
• Data Breach
• New Digital Tax
• Tainted Reputation
• Duplicate & False Accounts

7. Recommendation
Can maintain the user’s privacy with more concern to make the customers
safe and secure using the Products of Facebook.
Can find another source of revenue rather than depending too much on the
Advertisement
Can use more of AI to find out the sources of all Fake News that’s spread
from different sources and should take action on it.