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TiVo "TV your way "

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Sumit Agarwal
Sumit Agarwal
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TiVo – TV YOUR WAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXECUTIVE SUMMARY ,[object Object],[object Object],[object Object]
PROBLEM / ISSUE STATEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
SITUATION ANALYSIS ,[object Object],[object Object],[object Object],DVR Market
SITUATION ANALYSIS PESTLE Analysis Political Patent protection, Copyright act, Ads User –friendliness, Intensity of Competition Pricing, Threat to advertising, Market size, Elastic demand Adoption, New segments Potential product features, Industry standards, Behavioral Economic Social Technology
SITUATION ANALYSIS ,[object Object],SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weaknesses Opportunities Threats
 
PERCEPTUAL MAP High Price Low Price High Functionality Low Functionality DVD- Video Recorder Replay TV TiVo VCR Ultimate TV
ALTERNATIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACTION - PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POSITIONING STATEMENT ,[object Object],[object Object],[object Object],[object Object]

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TiVo "TV your way "

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. SITUATION ANALYSIS PESTLE Analysis Political Patent protection, Copyright act, Ads User –friendliness, Intensity of Competition Pricing, Threat to advertising, Market size, Elastic demand Adoption, New segments Potential product features, Industry standards, Behavioral Economic Social Technology
  • 6.
  • 7.  
  • 8. PERCEPTUAL MAP High Price Low Price High Functionality Low Functionality DVD- Video Recorder Replay TV TiVo VCR Ultimate TV
  • 9.
  • 10.
  • 11.
  • 12.