The hottest consumer products this year
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Three quarters of smartphone owners regularly watch streamed video and more people will watch streamed on-demand video weekly than broadcast TV by 2015. Around half of smartphone owners would prefer to use their phone to pay for goods and services and believe the smartphone will replace their entire purse by 2020. Children will expect all objects to be connected when they are older according to 46% of smartphone owners.
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The hottest consumer products this year
- 1. Three quarters of us regularly watch streamed video © Ericsson 2014. Source: Ericsson ConsumerLab | www.ericsson.com/consumerlab 2 HELPFUL HOMES 3 MIND SHARING of smartphone owners would like to use a wearable device to communicate with others directly through thoughts. 4 SMART CITIZENS 48 percent of smartphone owners would prefer to use their phone to pay for goods and services. believe that the smartphone will replace their entire purse by 2020. 46 percent of smartphone owners say that children will expect all objects to be connected when they are older. CHILDREN CONNECT EVERYTHING 5 THE SHARING ECONOMY 40% 8 LONGER LIFE Consumers believe services such as will help to prolong our lives by up to two years per application. 9 DOMESTIC ROBOTS would like home sensors that alert them to water and electricity issues, or when family members come and go. Around half of smartphone owners 1 THE STREAMED FUTURE 10 HOT CONSUMER TRENDS 2015 Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. More than two thirds believe this will be mainstream by 2020. 6 THE DIGITAL PURSE7 MY INFORMATION ENERGY USE COMPARISON APPS of smartphone owners believe that>70% 80% 64% 56% of smartphone owners Half of all smartphone owners are open to the idea of renting out their SPARE ROOMS PERSONAL APPLIANCES LEISURE EQUIPMENT as it is convenient and saves money. PULSE METERS JOGGING APPS PLATES THAT MEASURE FOOD WATER QUALITY CHECKERS would like communication to be EπcЯ'Pt3Dof consumers think a range of domestic robots that could help with everyday chores will be common in households by 2020. will be mainstream by 2020. TRAFFIC VOLUME MAPS 10 And in 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV.