Ehsan Noursalehi gave a Guerrilla Startup talk hosted by the Illini Entrepreneurship Network. The talk was all about creativity and how it applies to startups. How can you sustain creative efforts over an extended period of time? For those of you that missed it, here are some of the brainstorming Do's and Don'ts:

1. Sustainable Creativity Fostering New Ideas De-clutter your brain, and let the ideas flow. Learn techniques which can help you be more creative and show you how to foster sustainable-creative-efforts within a young organization. 1

2. Who is this guy? Ehsan Noursalehi Materials Science and Engineering 2011 ENworkshop | www.enworkshop.com IPT | www.SupportIPT.com Selected Coursework PSYC 101, TE 461, PIRL, Drawing 1, Human Factors (IE 340), TE 360, UOCD, Design Drawing 2

3. An Agenda of Creativity Definition Ideation Techniques Application 3

4. Defining Creativity What is creativity? 4

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6. Defining Creativity What is creativity? Why do we like creativity? 6

7. 7 Explaining Creativity By Kieth Sawyer Adapted from Amazon.com Also available from books.google.com

8. Defining Creativity What is creativity? Why do we like creativity? How do you practice creativity? 8

9. 9 An American independent filmmaker.

10. Ideation Activity Supplies: Pen/Pencil 1 sheet of paper 3-5 Note cards 10

11. Prompt Think about all of the challenges or problems you face on a daily basis as a student at the University of Illionis. 11 3 Minutes Write down as many problems as you can think of on a sheet of paper.

12. Prompt 2 Based on your list of daily challenges, generate 3-5 new business ideas to resolve these unsolved problems. 12 5 Minutes Write down 1 idea per each note card.

13. Prompt 3 Turn a bad idea, into a good idea. Flip the idea on its head. Dream big. Make it spectacular. 13 3 Minutes Write down your new idea on the backside of the provided note card.

14. Do’s & Don'ts Collaborate with colleagues Build off other ideas Be inefficient Don’t take credit Don’t expect the solution to jump out instantly 14

15. Do’s & Don'ts (continued) Define a goal/problem Use prompts Limit yourself Look for inspiration Record all ideas Be obsessive Vote on the best ideas Don’t be afraid Don’t criticize Don’t save ideas in your head Don’t overuse or abuse Don’t get stuck Don’t multitask 15

16. 16 How six engineers sustained creative efforts for six weeks Application to IPT …with nine, 3-hr sessions.

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20. Expand-Contract “Cycle of rapid idea generation from a ‘seed’ and subsequent categorization of those ideas.” 20 A UOCD Technique

21. 21 1. Seed 2. Expansion 3. Contraction

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23. 23 Note Cards + Sharpie

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25. 25 Quality Control

26. Say Hello! Ehsan Noursalehi Email enoursalehi@gmail.com Website www.enworkshop.com IPT www.supportIPT.com 26