Twitter 201 for Non-Profits
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Presentation to Seattle-area non-profits on how Seattle Red Cross and Fred Hutchinson Cancer Research Center use effectively use Twitter for branding, public relations and messaging.
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Twitter 201 for Non-Profits
- 1. Twitter 201 How to use Twitter for fundraising, public relations and branding #NPSTwitter201 Katherine Boury, Red Cross @kdboury, @SeattleRedCross Suna Gurol Fred Hutchinson Cancer Research Center @sunag, @HutchinsonCtr
- 11. Questions?
Notes de l'éditeur
- Katherine
- Suna – Hutch – immediately puts in the colors, logo, favicon, tagline, iconic photograph of a scientist. Probably could do a better job explaining ourselves/using our voice. Red Cross – didn’t struggle to put up their name, but full name works in their Twitter handle (lucky!) Colors, logo, contact information. Swedish – A little light on the colors, but does a GREAT job of using words to explain themselves. Funny. The Trevor Project – has it all. Color, logo, tagline, contact information. Also, SM channels. And a direct ask, using mobile. Twitter can help with branding
- First bullet – Suna --No. Problems with vernacular, not the same message, not the same audience. Second – Katherine Third – Absolutely necessary to follow other orgs, peers, partners, supporters, and members of your community. We follow government, sports teams, etc. Fourth – Sometimes I don’t respond – won’t help, just publicizes something that isn’t true. We really haven’t had many negative tweets. Fifth– Sure! You can use yfrog or twitpic to upload your photos.
- Both Race for a Ride – used for soliciting donations as well as for retweeting to show support. Top Chef – Retweeted and tweeted about a local chef who appeared on a reality program. Relationship building – She uses Twitter all the time and used it to communicate with us that she was interested in helping one of our fundraisers that is a wine event. Since she’s so connected to the wine community, it ended up being quite helpful.
- First bullet – Katherine Second – Suna. Lots of events that Third – Katherine
- Both – Suna Hootsuite, Twitter for mobile Katherine – TweetDeck, UberTwitter
- Suna That being said, we really do things pretty manually here. Count the number of the RT’s, followers, compile data on our own spreadsheet. (See handout.) A few other options: TweetAlarm – like Tweetbeep, sends you an email when Tweetzi – Search, possibly better than Twitter Search. MS Analytics – haven’t used these. Cision – public relations software Radion 6 – pretty cool, but also $$. Rowfeeder – don’t know much about this program, but also for cost
- Both -- 3 rd party entity -- Bravo – wanted to control the Tweets and FB messages. Didn’t sound like us. Lost followers. -- Consultants – make sure that they really know what they are talking about AND have an idea on how to execute. We’ve been stuck more than once with someone who had a neat idea that wasn’t something that could be done, or wasn’t something that was ethical.
- Katherine