Keynote Address Agile Marketing
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Agile Marketing, Change Management by CMOs, Customer Centricity, new Marketing Charter, Meaning of agility in the context of marketing, Customer Experience Management,
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Keynote Address Agile Marketing
- 1. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Agile Marketing Sunder Madakshira Head Marketing,Adobe India
- 2. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 Market s 2 always change faster than Marketing
- 3. © 2019 Adobe. All Rights Reserved. Adobe Confidential. Newer business models are forcing marketers to Change
- 4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Agile marketers need to Deliver 4 Remarkable Experiences
- 5. © 2018 Adobe Systems Incorporated. All Rights Reserved. It all starts with the Customer Centr
- 6. © 2019 Adobe. All Rights Reserved. Adobe Confidential. The new Marketing Charter Insight Driven Personalized Omni- Channel
- 7. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 Product Mgmt Campaign/ Channel Opt Recreating Biz Customer Journeys Psychograp hy Zones Agility Impact
- 8. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 Change Mgmt Monolithi c Dexterity DDO M Marketing Agility Decoded
- 9. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Foot Soldiers to Commandos Building Culture of failureUnwalled beat Wall Street an Agile Marketing Organization
- 10. © 2018 Adobe Systems Incorporated. All Rights Reserved. Buy Use RenewTryDiscover Nailing CX
- 11. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
- 12. © 2018 Adobe Systems Incorporated. All Rights Reserved.
- 13. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Customer Centricity Adobe Analytics Adobe Content Manager Manage content in dynamic multi channel/device env Turn Data into Real Time Insights Adobe Target Leverage ML for always-on personalization
- 14. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Thank You 14 Sunder Madakshira Head – Marketing, India Adobe sunderm@adobe.com
Notes de l'éditeur
- Everything starts and ends with the consumer. Our enterprise conversations need to revolve around audiences, campaigns, journeys, and lifetime value. That is the basic of any agile marketing organization
- Achieving this requires a complete rethink of how you operate and a radically different cadence for running your business. Puts customer at the center Designed to optimize every stage of the customer journey: from Discover, to Try, Buy, and Use – all the way through Renewal. Driven at every level and function (marketing, sales, product, finance, IT) – across all regions. Digital transformation has to be an imperative for the entire organization
- It starts with the right foundation of data, content and intelligence with Adobe Sensei – in a platform purpose-built for the modern digital enterprise. This is Adobe Experience Platform. The platform is activated through our market leading offerings: Advertising Cloud, Analytics Cloud, Marketing Cloud – and our new Commerce Cloud. And just as important as the technology is the people, processes and partnerships needed to run your digital business.