1.
MCQ and CASE STUDY

2.
A
B
A
Secondary
communication (including
indirect cues) about how a piece
of information is meant to be
interpreted.

3.
D
D

4.
8
9
10
11

5.
Which writing style characterizes the memos?
Informal
Formal
Impersonal tone.
Neutral
Informal reports are usually short messages with natural, casual use of language. The
internal
memorandum generally can be described as an informal report
In circular letters personal interest is created by using the word -----------------.
you
our customers
every body
dear customers
12
13
You are requested…

6.
Case Study 1
Science of Persuasion

7.
SCIENCE OF PERSUATION
4. CONSENSUS
– Point to persuade is to Show What
Others Have done
– OTHERS who are Similar
5. LIKING
– Similar
– Compliments
• Genuine
• Before You start Business
– Cooperate
– Leads to Agreement
6. CONSISTENCY
– Written
– Voluntary
– Commitments
Employing ETHICAL Ways
COST EFFECTIVE
Small and Practical
1. RECIPROCATION
- What Was Given >>> HOW it Was Given
- KEYS
> First to Give
> Personalized
> Unexpected
2. SCARCITY
-Communicate Benefits
- Convey What’s Unique
- Communicate What people stand to lose
3. AUTHORITY
- Knowledge
- Appearance
- Credibility
> Can Be Outsourced

8.
Questions
• What are the ways and mediums to communicate SCARCED
RESOURCE in business to prospective customers?
– State examples and Give Media Involved
• Authority which Comes From Appearance – Give Any Business
Examples Which You May have Encountered
– How effective AUTHORITY to say YES
• In case you have to employ the SCIENCE of PERSUATION in
your Job/ Business, What can be the sequence in which you
would Like to Follow the 3 Sciences. Set Priority
– SCARCITY
– CONSENSUS
– CONSISTENCY
– AUTHORITY

9.
Case 2:
BODY LANGUAGE (visual) TOOLS CASE STUDY
• Head Tilts
– Head tilt on side:
passive
– Head tilt fwd:
Aggressive/ Assertive
• 3 Second Look
– Information
Gathering
– Head forward
– Calm for 3 second
– No Head movement
• Danger Phrases
– We Need to Talk
– What’s Wrong With You
– Do You Want / Need
– No Problem/ Not A Problem
• Power Phrases
– I need Your Help with a Tilt of
Head Sideways
– What’s Bothering You
– Would you Like
– You’re Welcome

10.
Video 2 Cont.
• Passive Aggressive people: Upfront Confrontation
• Sniper: Comments Wrapped in Humor
• Challenger
– Are You Trying To… with head tilt forward
– Interesting- What made you think that way
– 3 Second Look
• Communication: Freedom to Speech

11.
Questions
• Which kind of Body Language you would like to keep in
business environment
w.r.t. Passive, Active, and Passive Aggressive in percentage:
– Passive, Active, and Passive Aggressive: 30: 50: 20
– Passive, Active, and Passive Aggressive: 25: 75: 0
– Passive, Active, and Passive Aggressive: 40: 40: 20
And Why?
• How 3 Second Look will be used in Business Communication:
– Give Examples in Case You are a Business Manager