The purpose of a software development company is not just to develop great software, but to use technology to solve customers' problems and create value for them. Software quality and good practices are required to best use resources and develop solutions, but software development is meaningless without understanding the business context. A software developer needs to understand the client's business, goals, and motivations in order to make decisions that serve the client's higher needs and create value, rather than just developing technology for its own sake.
Creating value for customers - understanding context
1. Creating value for customers
Lukasz Karwacki
Managing Director at Sunscrapers
2. “Few companies that installed computers to reduce the
employment of clerks have realized their expectations...
They now need more, and more expensive clerks even
though they call them operators or programmers.”
- Peter Drucker
