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1. Marketing Videos are the Future of
Advertising
Traditional advertising, such as banners and billboards, are becoming more
obsolete every day. The future of marketing does not reside with these old-
fashioned advertising tactics. Marketing is headed in a more engaging and
colorful direction - a direction that involves marketing videos. With new
generations come new marketing strategies, and these new audiences are not
responding to static promotional messages. In fact, younger audiences are
more suspicious of any advertisement that sounds remotely self-interested.
This is precisely why engaging marketing videos that focus on a meaningful
message are delivering a higher conversion rate than these traditional forms of
advertising.
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2. Marketing Videos are the Future of
Advertising
One needs not look any further than the platform of YouTube to understand
just how popular videos have become. With over a billion views per day, videos
are an incredibly effective platform on which to promote your products in a
meaningful and informative way. Videos provide a professional touch to
websites and their services. They also can explain what a business actually does
in a fun and animated way. Many people prefer watching a video over reading
an explanatory text - especially the younger generations. This is
understandable, since younger audiences have grown up with better graphics
and more visual stimulation through video games and advanced Hollywood
films.
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3. Marketing Videos are the Future of
Advertising
In general, people are visual beings. Many people learn better through
observation, and videos give us a good starting point for understanding a
concept. If your business has a message or a concept you would like your
audience to understand, marketing videos might be a very effective method to
getting that message across. Using people’s natural curiosity and need to
engage, you can shape the visuals that come to your audience’s mind when
they think of your business through these marketing videos.
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4. Marketing Videos are the Future of
Advertising
Keeping this in mind, not just any marketing video will succeed better than a
sales page. Marketing videos need to be properly scripted in order to convey
the right message. A poorly written script for a video will make the clip boring
and will not keep the watcher’s attention for long. In fact, you might get the
opposite reaction you were hoping for - your audience might get the
impression that your business does not care about details or properly
explaining your company’s mission. This would not be a good first
impression. Make sure your script is well-organized and touches on the major
questions your potential customers might raise about your organization.
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5. Marketing Videos are the Future of
Advertising
Along with a polished script, there are many other aspects to consider when
making marketing videos. Companies must keep their target audience in mind
and speak directly to them. Production and editing is just as important as the
content itself, as a poorly produced video can turn viewers away. It’s also
important to keep in mind the value of the viewer’s time. You do not want
an overly lengthy marketing video - chances are, a long video will not be
watched in its entirety (especially if it could have been easily summarized in less
time). Keep these important concepts in mind, and you’ll be making quality
marketing videos in no time.
http://www.stingervideos.com