2. Task
• “I have been approached by ‘NW Films’ to complete research
for them into existing teen films and their audiences, with a
view to them producing their own new teen film. my task is to
prepare a report, using images and sound that informs the
company of my findings and makes recommendations for the
new film that they could make.”
4. Movies
• Going to the cinema still appeals to young
people.
• 12% of all teenagers report watching a film in
a theatre, spending roughly three hours.
6. Social Networking
Computer
o Social Networking Sites – Facebook – 32% of
computer time.
o Video sites – Youtube – 65%
o 3% doing other – School work etc
7. 66% of teenagers have a
Mobile mobile phone.
Samsung
Blackberry IPhone Galaxy
8. Mobile usage
among
Teenagers
• Teenagers use
mobiles to mostly
text.
• Survey Conducted
in 2009 – Neilsen.
• Most likely to
have changed by
now – Instant
Messaging
10. Music
• Music takes up 70% of teens media
consumption.
• Music Influences teens - Fashion, Friends etc.
• Multi-tasking – Listening to music and...
• Latest Top 40 - 7th October 2012
(Latest Chart Music)
http://www.youtube.com/watch?
v=nYzENY6lhAg
14. Fashion
Fashion labels sponsoring celebrities:
• Nike (Wayne Rooney)
• Louis Vuitton ( Kanye West)
• Gucci (Rihanna)
• Teens Seeing these celebrities in the media;
want to be the same.
15. Recommendations
• Genre - Comedy with aspects of Horror.
• Loads of fashionable product placement i.e.
Designer labels.
• Based around music or incorporates music
highly – Dance, Rap, Dubstep, Pop.
• Characters – Three close friends.
• Prolific use of Social Networking sites –
organising events etc.
• Set in familiar places that the target audience
knows i.e. Target audience skateboarders – set
in a skate park.
16. Useful Links And References
• http://www.naafoundation.org/docs/foundatio
n/research/fitting_into_their_lives.pdf
• http://www.kff.org/entmedia/upload/8010.pdf
• http://event.netbriefings.com/event/kff/Archiv
es/20jan10media/Viewer/wmpviewerP001c.ht
ml?userid= - Video of children's media
consumption by KFF (Keiser Family Foundation)
