Valient Solutions global market research capabilities brochure. Please contact us at info@valientsolutions.com for a quotation on your next market research project.

1. global Market reSearch SolutionS
Valient Solutions Market Research • Phone 1.585.227.2600 • www.valientsolutions.com • info@valientsolutions.com

2. Quantitative Research
Valient Solutions’ quantitative research solutions include in-person, online, telephone and mail surveys. These cost-effective data
collection methodologies are often used for customer satisfaction, product concept testing, advertising effectiveness & brand
equity measurement and other ad-hoc and longitudinal tracking research studies. These surveys can be programmed in over 60
different languages and deployed in over 200+ different countries around the world. We also offer telephone-based interactive
voice response (IVR), kiosk-based point of sale/service surveys and advanced analytics-based surveys including conjoint, MaxDiff,
TURF and predictive analytics-based projects. Surveys can be conducted with any audience including consumer, business-to-
business, specialty groups and decision maker audiences.
Qualitative Research
Valient Solutions’ qualitative research solutions include in-depth interviews (IDI), in-person product clinics, focus groups, online
focus groups, online bulletin boards, mystery shopping and ethnographical-based research. These cost-effective data collection
methodologies are often used for product concept & evaluation testing, advertising effectiveness measurement, package
testing, taste tests, ride-and-drive vehicle evaluations, point of sale/service performance measurement and in-home lifestyle
evaluations. These services can be utilized in over 60 different languages and deployed in over 200+ different countries around
the world. Qualitative research can be conducted with any audience including consumer, business-to-business, specialty groups
and decision maker audiences.
Advanced Analytics
Valient Solutions’ advanced analytics methodologies include hierarchical Bayesian conjoint analysis, market simulators, MaxDiff,
cluster analysis, vAdInsights advertising & brand testing, market & customer segmentation, laddering, perceptual mapping,
text mining and social media monitoring. Our research scientists work closely with our global clients to develop innovative
multivariate solutions for over 30 industries and hundreds of product & service categories.
Shopper Insight
Helping our clients understand shopper attitudes, preferences and future purchase intentions is crucial for success. Valient
Solutions uses advanced analytical tools and innovative segmentation strategies to provide our clients with deep insight
beyond the collected data to uncover valuable buyer intention, brand preference, pricing sensitivity and product usage trends.
Our experience includes shoppers in several retail channels including grocery, convenience, consumer electronics, furniture,
home improvement, online retail, travel, apparel, consumer products, department stores and other various retail channels.
Valient Poll™ Omnibus Services
Valient Solutions’ complete suite of Valient Poll online omnibus products cover nineteen countries around the world. Powered
by a robust international online consumer panel and enriched by our specialized expertise in market research survey design and
in-depth analysis, this tool provides our valued clients with a truly cost-effective research solution. Our clients can obtain rapid-
response data from adults within the general population and from targeted consumer audiences typically in less than one week.
The online omnibus is a population representative and shared cost survey that we conduct at weekly intervals. Clients subscribe
on a per-question cost basis, and all survey results are confidential. For each wave of the weekly or twice weekly Valient Poll
omnibus service, a minimum of three questions and maximum of ten questions can be included. In addition, omnibus questions
can contain simple skip patterns and piping logic. Graphics, images and videos can be included for a nominal charge. The Valient
Poll omnibus service include survey question design, extensive data tables including a broad range of demographics in MS Excel,
executive summary in MS Word compiled by senior market research experts and translation services for open end responses and
all non-English omnibus services available for a nominal fee.

3. Customer Satisfaction, Loyalty & Winback
Valient Solutions conducts quality and customer satisfaction benchmarking research based on survey responses from millions of
consumers and business decision makers worldwide. This voice of the customer market intelligence is generated by translating
survey responses from consumers and businesses into insightful reports that help our customers improve their customer satisfac-
tion. We provide proprietary research tracking programs that focus on customers’ satisfaction with product and/or service quality,
sales & service satisfaction, retail experience and their willingness to recommend a brand, product, service or company. This
intelligence information and analysis helps our clients better understand their strengths and weaknesses from a customer
viewpoint, determine and measure customer loyalty and retention behavior, understand the competitive landscape and allow
marketers to fine tune their strategies based upon fact driven insights. This information can be collected from Internet, mail or
telelphone-based surveys or mystery shopping.
Advertising Testing & Effectiveness
Valient Solutions offers innovative market research solutions to measure the effectiveness of advertising including print, television,
radio, Internet, events and mobile device based advertisements. Our proprietary research techniques are designed to test and
measure our client’s advertising and marketing campaign effectiveness at each stage of the creative continuum – from ideation,
to concept, to copy testing, to in-market evaluation and long term longitudinal tracking. A common element of these studies is the
measurement of a brand, product or service’s connection to its customers. Our research includes pre & post-advertisement testing,
longitudinal advertising & brand equity tracking studies, sponsorship return-on-investment measurement, brand equity & loyalty
measurement, copy & imagery testing, brand name & tagline testing, in market assessments and communications evaluations.
We provide deep insights into consumer and business media consumption and usage habits, customer satisfaction, attitudes and
preferences and advertising awareness. Our studies frequently focus on gaining insights from targeted consumer groups, grocery
and retail shoppers, retail businesses, commercial & industrial business owners and other key target groups.
Brand Equity
Valient Solutions’ brand equity research measures a brand’s value and strength by utilizing primary market research to benchmark
brands against competitive brands. Our brand equity research includes preliminary brand benchmark research, qualitative re-
search and quantitative research. The process starts with a thorough examination of the current brand equity landscape including
existing brand architecture of both our client and competitive brands. This process often includes conducting internal client inter-
views with client management, field sales, product development and customer service staff. The next phase involves in-depth
qualitative depth interviews among a small sample of clients/customers and those loyal to competitor brands. The final phase
involves quantitative research of current clients and prospective clients to measure brand awareness, brand image associations,
differentiating strength & perceived differences between competing brands, brand loyalty & switching likelihood and current
brand confidence levels.
Product & Concept Testing
Valient Solutions’ product and concept testing research identifies potentially successful new products early on, so that your
company can focus research and development resources and marketing resources on concepts with the greatest probability of
consumer & business decision maker acceptance. Our product & concept testing systems can also be used for new service concepts,
new customer experiences and new product positioning concepts. Valient Solutions’ online quantitative choice modeling system
can determine the optimal mix of new product/service concept variables or elements. Once the variables are defined, choice mod-
eling is used to determine optimal combinations of the variables. Target-audience consumers are asked to rate the degree to which
various combinations of the variables create interest in buying the brand or product/service. Each respondent usually sees multiple
scenarios or combinations of variables. Choice modeling algorithms derive the potential selling value of all possible combinations
including interactive effects among the variables. Product & concept testing typically involves the following variables -- trial
interest, unaided purchase intent, aided purchase intent, uniqueness, frequency of purchase and product image projection.
Demographic & Geographic Testing
Valient Solutions’ demographic and geo-targeted research solutions offer the ability to reach low incidence populations by age,
gender, ethnicity, household income, household size, employment, relationship status, product ownership & preference and
geographic location down to the Zip Code and postal code level. Utilizing the latest Internet, telephone and mail-based
primary market research data collection, we deliver solid, fact-driven insights on major trends on a local, regional, national and
international basis.

4. Valient SolutionS Market reSearch
induStry coVerage
Advertising Industrial Products
Agricultural Products Mass Transit
Apparel Media & Entertainment
Automotive & Transportation Non-Profit
Business Products Public Relations
Business Services Real Estate
Construction Restaurants
Consumer Packaged Goods Retail
Consumer Products Shipping & Freight
Consumer Services Sports
Education Technology
Energy & Petroleum Telecommunications
Financial Services Travel, Tourism & Hospitality
Government & Public Affairs Utilities & Power Generation
Healthcare
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Rochester, New York USA 14612
Phone: 1.585.227.2600
Website: www.valientsolutions.com
Email: info@valientsolutions.com