Il Cloud IBM: motore di crescita per la trasformazione digitale delle imprese Presentazione: BRASCA Alessandra Azienda: IBM Italia

1. © 2014 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
Alessandra Brasca
Cloud Business Development Executive
IBM Italy
Business
IBM Cloud
a growth engine for

2. © 2014 IBM Corporation2
IBM Cloud: Think it. Build it. Tap into it.
Cloud growth engine for business enabling the digital transformation
Data
Put to work in the cloud
as the new basis of
competitive advantage
Mobile
The activation point to
engage customers in context
using cloud-based services
1 Trillion
The average mobile phone user
checks their phone
150 Times Per Day
Connected things on the planet
generating data by 2015
72%
of business leaders say
cloud will be extremely
important to their business
success by 2016
CloudGives organizations of
all sizes the ability to
innovate at speed
Social
Revolutionize customer
touch points with cloud-
based social media
Social connections occur daily
2 Billion

3. 3
IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation
Enterprises are pursuing hybrid cloud environments to support
workloads such as hosted enterprise, mobile and analytics.
1Source: Gartner Webinar presentation, Data Center Conference Poll, reported in “Hybrid Cloud and Hybrid IT: The Next Frontier,” Thomas Bittman, Sept 9, 2014. rrk
Exploit the new
Hybrid
Systems
of record
Systems
of engagement
Traditional IT
> 70%
of enterprises to
pursue hybrid cloud
computing by 20151
Private/public On
premises/off premises
Renovate the core

4. © 2014 IBM Corporation4
IBM Cloud: Think it. Build it. Tap into it.
The stack of cloud services provides opportunities for innovation
Enabling
business
transformation
Business
Process
as a Service
Marketplace of high
value consumable
business applications
Software
as a Service
Composable and
integrated application
development platform
Platform
as a Service
Enterprise class,
optimized
infrastructure
Infrastructure
as a Service
Smarter
Workforce
Smarter
Cities
Big Data &
Analytics
Smarter
Commerce
Watson
Solutions
Software
Solutions
BluemixTM
Infrastructure
Services
GBS Cloud
Business
Solutions
On Premises Cloud Infrastructure
Cloud Managed
Services
Public. Private. Hybrid.
Enabling
business
transformation
Business
Process
as a Service
Marketplace of high
value consumable
business applications
Software
as a Service
Composable and
integrated application
development platform
Platform
as a Service
Enterprise class,
optimized
infrastructure
Infrastructure
as a Service
Smarter
Workforce
Smarter
Cities
Big Data &
Analytics
Smarter
Commerce
Watson
Solutions
Software
Solutions
BluemixTM
Infrastructure
Services
GBS Cloud
Business
Solutions
On Premises Cloud Infrastructure
Cloud Managed
Services
Think it. Build it. Tap into it.

5. 5
IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation

6. 6
a global cloud leader
Acquired in July 2013.
In 2014 IBM invests 1.2 B$ in
new cloud infrastrutture,
making cloud accessibile all over
the world
 46 data centers by 2015
 25+ network PoPs
 Global private network
 175.000+ devices
 24.000+ customers
Innovation, Automation, Integration
• Performance: high speed, redundant connectivity, 3-Tier network architecture, enterprise security level
• Flexibility: shared /dedicated virtual environment, bare metal. Fully configurable, easily scalable
• Control: Single pane of management, 24x7 support, full visibility
Milan

7. © 2014 IBM CorporationIBM Confidential
•An investment to support PA
and enterprise transformation
•2.8 MW of IT power
•11000 servers
•Highest level of reliability
(Tier IV)
•Reduced CO2 emissions and
energy efficiency of a Green
Data Center
Opening: June 2015
7
Data Center in Italy

8. 8
IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation
SoftLayer offers a broad portfolio of infrastructure choices to
help you achieve greater business agility.
Bare metal with your own
stack
For high input and output (I/O)-
intensive apps, databases, big data
Shared virtual
environment
For unpredictable, seasonal or
research and development workloads
Dedicated virtualized
environment
Designed to be ideal for
enterprises
Any compute and storage combination at any time is available in three models.
 Build and customize the environment based on what you want to achieve
 Additional services for compute, storage, network, security, platform management and big data are available
 Move back and forth between dedicated and shared servers for greater business agility with the Flex Images™
server deployment system
 Provides image capture and deployment for dedicated servers, unified across bare metal and shared cloud
servers
+ +Performance Visibility Control

9. 9
IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation
Open cloud architecture
DevOps & app lifecycle mgmt
Hybrid integration, deployment and
management
Syndicated catalog of IBM, 3rd party
and community services and images
Global reach
#bluemix - #ibmcloud
Platform for Digital Innovation
Transform your digital business with innovation
Rapidly bring new
products and
services to market at
lower cost.
Balance agility with
quality, security and
governance.
Extend existing IT
investments into
cloud business and
delivery models.
Why Bluemix
IBM Bluemix™ - The Digital Innovation Platform

10. 10
1

11. 11
IBM Cloud: Think it. Build it. Tap into it.
© 2014 IBM Corporation
Business Innovation Cloud enabled
Reinventing
customer
relationships
using analytics

12. © 2014 IBM Corporation
Alessandra Brasca
Cloud Business Development Executive
IBM ITALIA
ale_brasca@it.ibm.com
ibm.com/it/cloud
Thanks!
@alebrasca