Marketing logistics refers to the management of the flow of goods, information, and resources between the point of origin and consumption to meet customer needs. Geographical distribution consists of the physical handling activities related to goods movement. Logistics originated in the military, and the logistics system includes the physical supply of raw materials and components as well as the physical distribution of completed products to customers. Physical distribution involves activities like order processing, inventory management, materials handling, warehousing, and transportation. When evaluating channel alternatives, companies consider economic, control, and adaptive factors to minimize total distribution costs while providing optimal customer service levels.