1. Marketing management
Module 1

2. What is a market?
• The whole of any region in which buyers and
sellers are brought into contact with one
another and by means of which the prices of
the goods tend to be equalized easily and
quickly.

3. Classification of markets
• Traditional markets
• Modern markets

4. Traditional markets
• On the basis of area
• On the basis of time
• Transactions
• On the basis of regulation
• On the basis of volume of business
• Nature of goods
• Nature of competition

5. Modern markets
• Consumer markets
• Business markets
• Global markets
• Non-profit and government markets.

6. What is marketing?
• Marketing is a social and marketing process
by which individuals and groups obtain what
they need and want through creating and
exchanging of products and value.
Philip kotler

7. Basic characteristic of marketing
• It is operational
• It is customer oriented
• It is mutuality of benefits
• It is value driven
• It is proactive to the environment
• It covers both profit and non-profit making
organization.