Here's a pitch presentation Idea that I had presented to Micromax when they wanted to launch their first smartphone in India when I was looking for a job.Do check out the ppt and share your thoughts on the idea and anything that you found interesting in it

1. Micromax Digital
Media Campaign 2012

2. m
Indian Smartphone Market
Witnessed A Meteoritic
Growth of 68 %
*http://www.pluggd.in/2011-smartphone-market-in-india-297/

3. Obviously There Is No Dearth of
Brands Available Over The Counter
And The Competition Is Fierce

4. All Talking To The Same
Consumer In As Many

5. WHAT THE
*%& ??
Leaving Behind A
Very Confused
And Irritated Soul
..

7. Same People Logged In On
Social Mediums To Reconnect and
To Be Heard…

8. Social Media Users Grew
Exponentially …

9. Giving
Rise To A
New
Battlefie
ld for the
Launch of
New
Smartphon

10. A Perfect Place For Micromax to
Win the War

11. Smartphone
30-Day Battery Phones
Dual SIM Phones
Phone Cum Remote
Phone Cum Stereo
Bling

12. Smart phone’s Product features
• 4.3 inch display
• Slim
• 8megapixels camera
• Qualcomm Processor
• 120mb Inbuilt memory
• Extended memory upto 32gb Micro SD
• Wifi, Internet,GPRS, and EDGE enabled
• FM Radio
• Music player
• OS- Android OS,V2.2 Froyo
• Qwerty
• Capacitive touchscreen
• Micromax messenger
• Pretty looking User Interface(UI)
• Affordable new-gen smart phone
• 10 days battery life
• AISHA Voice assistant
• Price: Rs 20,000

13. Existing Competitors

14. Micromax’s new competitor: Top 10
Smartphones in India:
HTC One X
Apple iPhone 4S
Samsung Galaxy S II i9100
Motorola Razr
Nokia Lumia 800
Blackberry Bold Touch 9900
Samsung Omnia W
HTC Radar
Nokia Lumia 710
Nokia E6
Source: Think Digit
http://www.thinkdigit.com/top-products/Mobiles-and-PDAs/top-10-smartphones-

15. Study of Top 5 Smartphones in India

16. Micromax is making a paradigm shift from the existing competition to
the
new competition by launching their first smartphone and jumping into
the pool of big market players
Existing
competitors
New
Competitors
It needs to create a state of balance by entering smoothly into the market
without losing out on their customers

17. Insights
Study of Top 5 smartphones clearly shows that in order to
penetrate into the
market they are actively participating on facebook, twitter,
youtube,
blogs and also through dedicated websites meant to talk about the
particular smartphone.Note: these smartphones are meant to reach out
internationally and is not limited to a particular country.
In order to reach out to indian customers we need a very
indianized approach, something that makes them feel a
part of the Micromax family

18. The Big
Question?
How does Micromax
penetrate into the
already over crowded
smartphone category
and still stand
independent?

19. The Rural
Sector
• Offers regular features with affordable price
The Urban
Youth
• The brand appease with innovative features such as
a memory card with more capacity, better music and
camera quality and a trendy face value.
High Profile
Users
• A ‘technological Innovation’
TargetAudienceSegmentation
TG for the
Smartphone’
s launch

20. Campaign
Stages
Stage 1 Stage 2
Pre –
Launch
Launch
Post
launch
Digital Plan

21. Digital Media Plan
Facebook
30%
Twitter
30%
Blogs and
Websites
like rediff etc
30%
Youtube
10%

22. Its said “ Its All In The
Name “

23. A Name is someone of
somethings Identity ..
“ The most
essential aspect of
its existence”

24. You Could Name Micromax’s Next
Smartphone And Share The

25. • Create history by suggesting a name for the Micromax’s first
smartphone!
• Contest Details::
• Contest Date: Starts May 15, 2012
• Contest end date : May 30, 2012
• Contest Idea:
• We are building a participatory model where the target
audience gets a chance to ‘name’ Micromax’s first smartphone
and be a part of Micromax family
• Micromax needs to do something big and huge in order to
penetrate into this new segment, thus do something that’s
never been done before
• Participants can send their entries by clicking on the link which
directs them to the website specifically designed to encourage

26. • Create a dedicated website for the contest and link it
with www.miromaxinfo.com
• Contest details on Fb,twitter and youtube will run
from 15 days in advance
• Teasers from the next day of the announcement of
the contest
• ‘Micromax Truly yours Contest video creative’ to be
distriuted in all the social platforms
• Open letter by Micromax team, stating vision and
benefits for the users to be posted on social platforms
• Mention of the exciting contest by various mobile
bloggers and the features of the new smartphone to
be enclosed and publicised and circulated on social
platforms.
Phase -1
• May 30 –Decleration of the contest closure.
• Updates on the announcement of the winner on
facebook page (circulated on twitter)
Phase-2
• Announcement of the Winner through a live event
which will also be streamed on ‘youtube’ and
covered by twitter and facebook.
• Bloggers coverage
• Coverage on all social platforms like facebook
and twitter, technology and mobile blogs.
• Vox-pop of the contest review by general public,
to be circulated on the social platforms
• Update on the launch of the much awaited
smartphone to be announced by Micromax
• Final Product launch
Phase -3

27. A dedicated facebook page will be made to promote the ‘truly yours’ contest
The page will have a detailed description of the campaign with
• Contest creative
• Terms and conditions,
• Participation conduct
• Main website’s hyperlink
Post about 10 feeds a day
• ‘
Micromax ‘Name to fame’ gives you a chance to name the
phone and call it yours. Hurry up ! Register and post your suggestions
at www.micromaxnametofame.com
Fancy a challenge? You have two weeks to participate in ‘Truly Yours
Contest and make history. Log on to www.micromaxnametofame.com
Name it and claim it !
Count in before the chicken hatch. Suggest a name for the Micromax
first smartphone to be launched very soon in India. Your last few hours
Left for your ‘name to fame’.
Check out to participate www.micromaxnametofame.com

28. About us:
Have you always loved the spot light ? Do you consider yourself creative ? Do you want
to be a star? Micromax is giving you the chance to earn the fame and stardom. All you
need to do is come up with a quirky name that you might think would be apt for our
latest offering in the world of smart phones
Yes its true we are asking you for the name of our first smartphone. Truly “nothing like
anything” you have heard before… this is your chance to fame. The lucky winner gets
to be a part of the mega launch of Micromax first smartphone, a proud owner of the
name and the smartphone as well.
So, all you need to do is click on the link below,Register and post. Before you go ahead,
don’t forget to check out the new smartphone’s product features . So what are you
waiting for .. Hurry before the contest closes on May 30, 2012.
Click here to participate: www.micromaxnametofame.com.
Hurry up! Clock is ticking…

29. • Post about 20 tweets a day
• Sample content:
“#Nametofame :Do you wish you could have a phone which is ‘truly
yours’? Here’s your chance to own a Micromax first smartphone and
the ‘name’. For more details Click here …(tiny url link attached)”
“#Nametofame: Micromax presents a super android smartphone that
packs in just about every key feature you can think of and is looking
for somebody to name it…Know more…(Tiny url link attached)
“#Nametofame :Be a ‘name guru’. Name Micromax first smartphone
and win a chance to own the name and the phone itself. Participate
here…(tinyurl link attached)

30. • Post a ‘truly yours’ participatory contest advertisement
• Post a Banner ad on ‘youtube’ homepage
• Live streaming of the launch of Micromax first
smartphone on ‘youtube’ , with the announcement of
the winner and by unveiling the ‘name’.
Banner
ad
sample

31. Blogs
• Get features on the technology blogs from the famous bloggers.
• Target at least 200 bloggers
• We can start reaching out to such bloggers…
S.No Blogs Blogger
1 Tech2 Gautami Chalke
2 Digitral Inspiration Amit Agarwal
3 Pradeep's point Pradeep Chakraborty
4 BlogsDNA Sandip Dedhia
5 Mymobile Nimish Dubey
6 ZOMG Aatif Sumar
7 Techiebuzz Keith Dsouza
8 Fonearena Varun Krish
9 Techpavan Pawan Kumar
10 Plugged.in Ashish Sinha

32. • A new entrant in the Smartphone world
-Supriya Srivastav
May 15,2012: So where are we standing in the que of smartphone category is the
question on everybody’s mind. We have been carefully observing the problem of
smartphone users. The application consumes half of the energy of your phone and
you have to charge your phone in the car, between a meeting, or just before you
leave for a meeting or an important class. Your smartphone often betrays you when
it comes to keeping in touch with your loved ones at a minimal cost…if that situation
feels a little familiar than it’s time to experience ‘nothing like anything’ experience
which we promise to provide by creating technologically advanced creations of all
times. Our successful innovations with 30 days battery back up , Dual-SIM, Phone
cum Remote, Phone cum Stereo, Phone that talks to you by launching Superfone
Ninja A50 and A 73and funbook tablet specifically designed to help students has
been great success and is widely appreciated.
And, this time Micromax’s first smartphone promises to deliver you a smartphone
that unmatches any other smartphone by announcing it’s first ever inbuilt Micromax
messenger where you can keep in touch with your loved ones, share pictures, share
voice messages, update status and much more. Not only that, this smartphone is
ready to surprise you with a 10 day battery back up. We launched our successful
superfine with Ninja A50 with AISHA Voice assistant. This new smartphone is also
packed with this feature and is all set to talk to you .
Sample Blog Content

33. Paid ads
‘Nameto fame’ contest details
We can post a paid ad on
the technology section page of
Yahoo
news with the contest
participation link
Note: Ads on yahoo and Rediff are much cheaper than the newspaper pages.

34. Media Vehicles To Be Used
Summary..
Paid ads
Blogs

35. In case of any query:
Supriya Srivastav
E-mail:Supriya87su@gmail.com
Phone number: 9711314947