Strategic managers play roles similar to those in other fields, but within the confined context of the market. The lecture introduces the Adizes PAEI Model of management roles: Producer focuses on results and short-term goals. Administrator focuses on procedures and systems. Entrepreneur focuses on creativity and long-term opportunities. Integrator focuses on motivation and long-term cooperation. Strategic managers make abstract, complex decisions using both external environmental information and internal information to develop strategic policies that guide tactical and operational decisions.