1. How F1 Adopted Indian Culture

2. Introduction
 The highest class of single seater auto racing
 Most expensive form of racing because the teams
have to build their own cars
 Formula 1 cars are often called the world's fastest
billboards.
 “Formula One Group” is owned by 3 major
groups i.e. CVC Capital, JP Morgan & Bernie
Ecclestone
 Second largest viewership in the world after
football

3. Racing Culture is not New for India

4. Formula 1 followers in India
 Age Group of Indian F1 fans is 20-24 years
 Predominately male and belonging to higher and
middle class
 Internet savvy and fundamentally patriotic
 Loyalty towards winners
 According to the Research there could be, over the
next four or five years, a potential audience of over
100 million young Indians.

5. How Formula 1 can Adopt Indian Culture
Three Suggested way
1. Less Expensive Ideas
2. Expensive Ideas
Ideas which require Govt.
3. support

6. Less Expensive Ideas
 Creating awareness through Facebook
 Merchandise stores
 Blogs and Forum for F1fans
 Create Mobile games on Formula 1
 Sticker can be printed on UB groups products
 Promotion through College Festivals and Sport
Events
 Auto graffiti

7. Expensive ways:
 Increasing no of Go Carting centers in India
 Set up Centralized Academy or Institute for
creating new Drivers and Engineers for Formula 1
Cars
 Organizing intercollegiate F1 League Race in
India
 Sponsorship to interested candidates
 Promotion through reality shows like Roadies
and Khataron Ke Khiladi
 Making a movie on Formula 1 and creating a
new hero or Role model in India

8. Ideas which require
Government support:
 Form a centre body or association for Formula 1
 Betting can be legalized in Formula 1
 Provides land to build new circuit in Metropolitan
cities