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Case Study-A Subsidiary Issue

Presented By Group :-



Surajeet singh
Sumit kumar maurya
INTRODUCTION
   KHL (Kenwa Hindustan Ltd.)is consumer durable and
    electronics company
   KI is a parent company of KHL
   KI holds 40% of stakes in KHL
   Keshav Nagpal is the MD of KHL
   Ted Hunte is the VC of KI
   KI wants to increase equity stakes from 40% to 51%
   Keshav Nagpal is not in favor of increasing stakes .
    But all the BOD are somehow in favor of increasing the
    stakes.
STATEMENT OF PROBLEM

   There is an extra pressure from KI to increase
    the stakes.
   Lack of support from the board of directors
   KHL is not at all interested in taking the risk.
   If they dilute 40% stakes then KHL might face
    some problems .
   Central purchase of raw material.
KEY PLAYERS

1)   Kenwa Hindustan Ltd.
2)   Kenwa International.
Kenwa International
 German origin
 Parent of Kenwa Hindustan Ltd.
 Due to FERA, it was forced to retain it’s
  stakes to 40%.
 In 1993,Ted Hunte ,vice-chairman threw a
  proposal for taking 51% stakes in KHL.
 Got interested in having the stake of KHL
  after looking at the growth of the company
  in the indian market.
Kenwa Hindustan Limited
   It is an Indian subsidiary of Kenwa
    International.
   Consumer durables & electronics company.
   Former name of Kenwa Hindustan Ltd. was
    Kenwa co.
   In 1982 , Keshav Nagpal became MD of it.
   Mainly focused on R&D .
   More focused on creating loyalty &
    brandname in the market.
Suggestions

 I won’t look forward for this deal.
 I would rather try to create the brand image
  & a strong goodwill among the customers.
 I would focus on my product quality in the
  market.
 I would look forward to enter into
  collaboration with some other big players
  interested in my company , which is already
  running successfully.
Letter
To,                                                        Date-04/08/2011
The Vice President
Kenwa International
Ascon Tower
Germany

Sir,
   I really appreciate your proposal of giving Kenwa Hindustan ltd. , a helping
hand to enter into the international market by providing a brand name of
Kenwa International .
          At present Kenwa Hindustan ltd. Is at the stage where we are more
focused on exploring the Indian market and developing our Research and
development . Once we are able to have an upper hand in the Indian market,
Then we would look further at your amazing proposal.
I hope we will carry on our healthy relation in business .

                    Thanking you,



                                                   your faithfully
                                                   Keshav Nagpal

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Case study a subsidiary issue

  • 1. Case Study-A Subsidiary Issue Presented By Group :- Surajeet singh Sumit kumar maurya
  • 2. INTRODUCTION  KHL (Kenwa Hindustan Ltd.)is consumer durable and electronics company  KI is a parent company of KHL  KI holds 40% of stakes in KHL  Keshav Nagpal is the MD of KHL  Ted Hunte is the VC of KI  KI wants to increase equity stakes from 40% to 51%  Keshav Nagpal is not in favor of increasing stakes . But all the BOD are somehow in favor of increasing the stakes.
  • 3. STATEMENT OF PROBLEM  There is an extra pressure from KI to increase the stakes.  Lack of support from the board of directors  KHL is not at all interested in taking the risk.  If they dilute 40% stakes then KHL might face some problems .  Central purchase of raw material.
  • 4. KEY PLAYERS 1) Kenwa Hindustan Ltd. 2) Kenwa International.
  • 5. Kenwa International  German origin  Parent of Kenwa Hindustan Ltd.  Due to FERA, it was forced to retain it’s stakes to 40%.  In 1993,Ted Hunte ,vice-chairman threw a proposal for taking 51% stakes in KHL.  Got interested in having the stake of KHL after looking at the growth of the company in the indian market.
  • 6. Kenwa Hindustan Limited  It is an Indian subsidiary of Kenwa International.  Consumer durables & electronics company.  Former name of Kenwa Hindustan Ltd. was Kenwa co.  In 1982 , Keshav Nagpal became MD of it.  Mainly focused on R&D .  More focused on creating loyalty & brandname in the market.
  • 7. Suggestions  I won’t look forward for this deal.  I would rather try to create the brand image & a strong goodwill among the customers.  I would focus on my product quality in the market.  I would look forward to enter into collaboration with some other big players interested in my company , which is already running successfully.
  • 8. Letter To, Date-04/08/2011 The Vice President Kenwa International Ascon Tower Germany Sir, I really appreciate your proposal of giving Kenwa Hindustan ltd. , a helping hand to enter into the international market by providing a brand name of Kenwa International . At present Kenwa Hindustan ltd. Is at the stage where we are more focused on exploring the Indian market and developing our Research and development . Once we are able to have an upper hand in the Indian market, Then we would look further at your amazing proposal.
  • 9. I hope we will carry on our healthy relation in business . Thanking you, your faithfully Keshav Nagpal