the best way to understand email marketing from basic in a simple and effective way w.r.t. netCore

1. Surbhi Malani
Email Marketing

2. Digital Marketing
Definition - What does Digital Marketing mean?
 Digital marketing is a broad term that refers to various
and different promotional techniques deployed to
reach customers via digital technologies.
 Digital marketing is embodied by an extensive
selection of service, product and brand marketing
tactics, which mainly use the Internet as a core
promotional medium, in addition to mobile and
traditional TV and radio.
 Digital marketing is also known as Internet marketing,
but their actual processes differ, as digital marketing
is considered more targeted, measurable and
interactive.

3. Mediums Of Digital Marketing
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Content Marketing
 E-mail direct Marketing
 Display Advertising

4. E-mail Marketing for Pantaloons
 Email marketing can increase sales
 Promotional email
 New arrival email
 Emails keep your business top of mind
 Newsletters
 A holiday email
 Keep customers coming back with regular
emails
 ‘We miss you’ email

5.  Use emails to establish your authority
 Product use tips
 Industry news
 Newsletter
 Establish and nurture relationships through
email
 Welcome email
 Testimonial email

6. Introducing netCORE
 netCORE offers solutions for enterprise
communication & Digital Marketing
 Established in 1988, netCORE services a strong
base of 2,500+ enterprises.
 Its clientele includes ICICI Bank, Future Group,
HUL, Colgate, Tata Sky and many others
 Head quartered in Mumbai, India and spread
across 8 strategic locations.

7. Awards & Recognition
 Marketingsherpa Email Awards 2014.
 2nd Asian CEF Awards 2014.
 IAMAI’s 5th India Digital Awards 2015.

8. Why netCORE for Email
Marketing???
 Get emails delivered into your customer’s inbox.
 Manage end-to-end result driven email
campaigns.
 Track email campaign’s engagement rate and
ROI.
 Grow to manage contacts to send relevant
campaigns.
 Ensure security of your email marketing contacts.
 Maximize the impact of your email marketing
programs

9. Thank You!!