Business Acceleration Workshop: Fundamentals of Taking Your Business to the Next Level
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Are you ready to grow your business and break through the barriers to sustainable growth? There are a few critical decisions that you must get right to maximize revenue, profit, and time. Join us for a free online workshop led by Mark G. Richardson, a recognized speaker, author, and business advisor, who will help you think through important questions like what are the keys to success, what is the right rate of growth, and how can you position your business today for the future? Some of the things you’ll learn during this workshop are how to: -- Achieve the right results with less effort by developing organizational processes -- Create a strategic advantage over your competitors and position your business as a market leader -- Grow your reputation and revenue as you consistently deliver world-class customer experiences This workshop is perfect for anyone interested in magnifying their success and scaling up their business with a proven growth framework.
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Business Acceleration Workshop: Fundamentals of Taking Your Business to the Next Level
- 1. Business Acceleration Workshop: Fundamentals of Taking Your Business to the Next Level
- 2. 2 2014, 2015, 2016, 2017, 2018, 2019 Your sole command center for attracting lifetime customers and growing your local business. An all-in-one marketing platform for local businesses.
- 3. 3 You will receive a recording of this webinar. Please check your spam folder for emails from Surefirelocal.com You can reach our team at any point by emailing marketing@surefirelocal.com or using the questions/chat box A Few Quick Reminders
- 4. 4 Who wants to win today’s Google Home Hub giveaway?
- 5. 55SurefireLocal.com Mark G. Richardson Author, Speaker, Advisor and recent inductee to the National Association of Home Builders Hall of Fame Today’s Speaker
- 6. Taking it to the next level
- 7. Goals • • •
- 9. The Industry
- 10. Business Size $$$ •Windows •Siding •Roofing •Kitchen •Bath •Basements •Deck •Gutters •Glass •Garage Doors •Skylights •Small Products Small Jobs HM Medium Jobs Traditional Larger Jobs D/B Insurance Restoration $250K to $750K X X X $750K to $2.5 mil X X x X X X X $2.5 mil to $15 mil X X X X $15 mil and Above X X A Few A Couple Franchising/ Dealer Examples Andersen Others •Dream Maker •Owens Corning •Archideck Many •Mr. HM •House Dr. •Others Paul Davis Others Specialty Full Service Other
- 12. Median annual rate of change in remodeling revenue, 2013 Note: Analysis uses firms reporting revenue in 2012 and 2013 that were ranked in the top 400 in at least one year. Source: JCHS tabulations of Qualified Remodeler magazine’s Top 500 Remodelers.
- 13. Share of residential remodeling establishments to cease operations (Percent) Source: US Census Bureau, Business Information Tracking Series. 13
- 14. Notes: Data include the largest 50 metro areas ranked by population in 2015. Average for 50 metros is 6.9 percent. Spending projections are calculated as the weighted average of annual rates of change in sales of existing single-family homes (5 quarter lead), starts of privately owned single-family homes (4 quarter lead), and single family home prices (4 quarter lead). Starts and sales are smoothed to reduce volatility (4-quarter trailing average). Source: JCHS tabulations of Moody’s Analytics estimates. Projected annual change in real improvement spending, 2018:Q2 (percent) 14 (14 metros) (5 metros) (31 metros) 50 metro average projected growth = 6.9%
- 15. 2008-2012 2017 and beyondvs. Industry Insights Get the phone to ring Cut Expenses Average sale $ down Land the planes Build team Average sale $ up Brand Confusion Energy/AIP a fad Power of Brand 5% growth respectable Manage Energy/AIP viable bus. 20%+ growth realistic Leadership
- 18. Owners’ Motivations Legacy A Job! Evangelist The Business Entrepreneur Investor Ego
- 20. The Right Pace of Growth?
- 23. “just do it” “willing to take risk” Clients found you High touch marketing “just discuss it” Follow the fantasy Focus on the “what” “want to reduce risk” You find the client High tech marketing Control the fantasy Also Focus on the “how” PAST TODAY vs. YOUR CLIENT...YOUR MARKETING...YOUR SALES STRATEGIES
- 24. The Consumer Environment Home Appreciation Up or Down Interest Rates Up or Down Low or High Employment Housing Up or Down Stock Market Up or Down Consumer Confidence ????? Is it time to “grow” or “hunker down”?
- 25. The Road to 10 Million 7 million3 million 10 million5 million1 million
- 26. 101 business IQPractice Multiple Hats
- 27. Team development Sales/production Business systems
- 28. Financial acumenLeadership teamData Driven
- 29. Technology keyMastering Time Digital marketing
- 30. And You? Balance Long TermStudent of SuccessThe Right Mindset
- 31. 10 Million and Beyond • • • … • • • •
- 34. 34 Your sole command center for attracting lifetime customers and growing your local business. An all-in-one marketing platform for local businesses. Get a free copy of one of Mark’s bestselling books in exchange for a brief conversation with Surefire Local about your digital marketing Let’s meet on Wednesday Let’s meet on Thursday Let’s meet next week
- 35. 35 “Hey Google, who is the winner to today’s Google Home Hub giveaway?”
- 36. 36 SurefireLocal.com marketing@surefirelocal.com (571) 327-3391 Thank You! Such a pleasure to work with. The knowledge and experience they have is amazing. We have worked with Surefire Local for over 8 years. Our experience with their team has been nothing less than excellent!