Learn How to Get Started and Dominate Local Search Results with Google Ads.
Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
2. 2SurefireLocal.com
Est. July 2011 in Tysons, Virginia
Specialized in Home Services vertical
1500+ customers and 2500+ locations
Named one of Inc. 5000’s Fastest Growing Private
Companies 5 straight years
One of 50 companies in North America with dedicated
Google team as a Premier Partner; Yext Strategic Partner,
Yelp Channel Partner
5-time honoree
We Are Surefire Local
3. 3SurefireLocal.com
Is to make you successful in your business
with the best all-in-one marketing platform
that puts you in the driver seat to control
your online business presence.
Our Mission
4. 4SurefireLocal.com
You will receive a recording of this webinar. Please
check your spam folder for emails from
Surefirelocal.com
You can reach our team at any point by emailing
marketing@surefirelocal.com or using the
questions/chat box
A Few Quick Reminders
7. 7SurefireLocal.com
What is Digital Advertising?
Paid Search Advertising
● Google
● Bing
Display Advertising
● Google Network
● Direct Buys
Site-Specific Advertising
● Facebook
● Amazon
Video Advertising
● YouTube
9. 9SurefireLocal.com
How do businesses get onto Google?
Google My Business
● Free product
● Limited features
● Offers a presence
on maps
Google Ads
● Paid platform
● Promoted listings
● Any business can
join
Local Service Ads
● Paid platform
● PPL (Pay Per Lead)
● Only verified
businesses
Organic Search
● Free product
● Very competitive
● Takes time to gain
visibility
10. 10SurefireLocal.com
Google Local Service Ads
● Paid Placement
● Requires Background Check
● Availability Varies by Industry and
Region
● Focuses on services that require an
immediate response:
○ Roofing, HVAC, Plumbers, Locksmiths (etc.)
● Not available for longer-term home
projects:
○ Interior Design / Remodelling, Fencing, Window
Replacement, Handyman
11. 11SurefireLocal.com
- Appear on YouTube
not Google Search
- Target by interest or
remarketing
- Branding & Lead Generation
Assist
- Appear on Google.com (Computer,
Tablet & Mobile)
- People are searching FOR your
product / service
- Lead Generation
- Appear on Google Display Network
not Google Search
- Target by interest or remarketing
- Branding & Lead Generation Assist
12. 12SurefireLocal.com
Keys to
Digital
Advertising
Success
1 2
3 4
What do I want to do?
● Drive traffic, awareness, leads… all
three
How / where do people search?
● Understand search behavior and
plan for early search and late
decision keywords.
What makes my ads stand out?
● Use the right search extensions and
snippets to grab attention.
● Set your advertising geography and
timing based on your business.
How do I measure success?
● Implement Goals and Conversions
before launching campaigns.
17. 17SurefireLocal.com
Campaigns, Ad Groups, Ads
Search Campaign: Roofing
Emergency Repair Roofer Re-Roof a House Leaky Roof
+emergency +roof
+repair
+roofer "re-roofing a house" fix a leaky roof
[emergency roof
repair]
[local roofers] [reroof contractor] [leaky roof repair]
[roof hail damage] “need a roofer” Re-roof [roof leaking]
18. 18SurefireLocal.com
Select keywords - and match types
● renovation for old house
● renovation quote
Ads may show on searches for
● bathroom remodel
● bathroom remodeling
● remodel a bathroom1
Exact Match
[bathroom remodel]
● local home renovation
● best home renovation company
● home renovation cost2
Phrase Match
“home renovation”
● DIY remodeling
● ikea kitchen remodel
● remodel complaints3
Broad Match
remodeling
Ads won't show on searches for
● bathroom remodel cost
● best bathroom remodel companies
● It’s gonna show
28. 28SurefireLocal.com
Surefire Platform
One platform that shows you the data you
care about most: leads, cost per lead, how
much you spent on your campaign.
Graph-view of Metrics
Performance Summary of All Campaigns
Performance Per Campaign
29. 29SurefireLocal.com
an analysis of your
online presence &
recommendations
a 15 minute demo
of an all-in-one
marketing platform
Schedule a call with Surefire Local to get...
Want to learn more? Call/Email: 571-327-3391 | marketing@surefirelocal.com
1 2
Let’s meet on
Wednesday
Let’s meet on
Thursday
Let’s meet next
week
31. 31SurefireLocal.com
Such a pleasure to work with. The
knowledge and experience they have
is amazing.
We have worked with Surefire Local
for over 8 years. Our experience with
their team has been nothing less than
excellent!
SurefireLocal.com
marketing@surefirelocal.com
(571) 327-3391
Thank You!