Bringing on new team members is one of the most vital and misunderstood skills in business. In this webinar, we cover the key steps required to find, filter and hire the perfect team members, who give you the space and ability to grow your business to the next level. You will be given: - A proven system to have the top talent in your industry applying to work for you - A screening process to ensure you only spend your time with qualified applicants - Templates and systems that you can use immediately to professionalize your hiring process

1. How to Attract
& Hire Rockstar
Staff

2. 2SurefireLocal.com
Est. July 2011 in Tysons, Virginia
Specialized in Home Services vertical
1500+ customers and 2500+ locations
Named one of Inc. 5000’s Fastest Growing Private
Companies 5 straight years
One of 50 companies in North America with dedicated
Google team as a Premier Partner; Yext Strategic Partner,
Yelp Channel Partner
5-time honoree
We Are Surefire Local

3. 3SurefireLocal.com
Is to make you successful in your business
with the best all-in-one marketing platform
that puts you in the driver seat to control
your online business presence.
Our Mission

4. 4SurefireLocal.com
You will receive a recording of this webinar. Please
check your spam folder for emails from
Surefirelocal.com
You can reach our team at any point by emailing
marketing@surefirelocal.com or using the
questions/chat box
A Few Quick Reminders

5. 5SurefireLocal.com
We’re giving away 2
Google Home Mini smart
devices today!

6. 6SurefireLocal.com
6SurefireLocal.com
Today’s Speaker
Benji Carlson
Assessment Specialist,
Breakthrough Academy

7. 7SurefireLocal.com
7SurefireLocal.com

8. How to Attract and Hire Rock Star Staff
Surefire Local

9. Purpose:
• To give you the concepts and tools to find
and attract the right people for YOUR
business
Outcome:
• You leave with the ability to create a job
posting that SELLS to the right person
• You have a quick and effective way to
prescreen candidates and get the right ones
into an interview
Purpose & Outcome

10. Agenda
1. Create an Ideal Candidate Profile for each role
2. Write an effective Job Posting that attracts the
right kind of person
3. Prescreen applicants and selling to the next step
utilizing a Conversion Call

11. How to get the most out of today
• Focus on a few gold nuggets
• Don’t get hung up on minutia
• Share from your experience and engage with the material
• One cog in a larger machine

12. My Story
• Homeschooled
• Nationally ranked swimmer
• University drop-out
• Painting entrepreneur
• Motorcycle adventurer
• Currently building Breakthrough
Academy, Canada’s 16th
fastest growing
start-up

13. Take a second and think about it…
• What makes an employee GREAT?
• What would be possible your whole team was like
that?
Type in Chat Box!
Transfer-In

14. Ideal Candidate
Profile

15. Their profile:
• Their strengths
• Their weaknesses
• Their core values
• Their skillsets
Your Ideal Candidate
Their needs:
• What excites them?
• How do they want to feel about
their work?
• What are their goals?
• What might they be fearful
of?
What YOU are looking for
What THEY are looking for

16. Today’s Big Nugget
• Hiring is a marketing and sales
process, so treat it with the same
enthusiasm

17. Job Posting

18. Strong online Job Postings have...
• A catchy and engaging title (capture attention)
• Short company profile (sell)
• Detailed job description (sell)
• Clear skills and requirements (qualify out)
• “Deal-Breakers”
• Compensation (sometimes, not always)
• A clear “Call to Action”

19. Application Generation
Key sources:
• Craigslist
• Kijiji
• Indeed
• Campus recruiting
• Networking your staff
• Facebook
• LinkedIn
Quick tip: properly networking through your staff

20. Application Generation continued…
Losing track of applicants is easy to do, so use email folders to your
advantage

21. Conversion Call

22. Purpose: to assess whether the applicant is
worth sitting down with, and if yes, SELL to the
next step
1. Intro and check in
2. Current situation
3. What are the looking for now?
4. What type of job do they want?
5. “Helicopter Tour”
6. Exploration of past work experience
7. “Deal-Breakers”
8. Interview set-up and expectations
The Conversion Call

23. Interviewing

24. Behavioral Interviewing
• Looking for two main things
• Workability 🡪 Beer & BBQ test
• Specific innate qualities (Preferences & Abilities)
• All questions are retro-active
• Tell me about a time when…
• Have you ever....?
• Past behavior predicts future performance

25. Behavioral Interviewing

26. Recap for the day
1. Develop an Ideal Candidate Profile
2. Turn profile into catchy and engaging Job Posting
3. Get Job Posting in front of as many people as possible
4. Sort the applicants that flood in
5. Convert the best ones into interviews

27. One cog in a larger machine

28. WHAT IS
BREAKTHROUGH
ACADEMY?
•Why BTA was created
•Who we work with
•The 3 C’s
•Proven results

29. Some Serious Benefits
43%
Average Revenue
Growth in 12 Months
66%
Average Net Profit
Growth in 12 Months
∞
Countless Hours of Time
Back In Their Control

30. •What’s one small thing you learned
today you can implement right
away?
Transfer-Out
Type in Chat Box!

31. Next Steps
Go to: www.btacademy.com/surefire
Enter code: SL0521
Feedback forms & downloads:
• Ideal Candidate Profile
• Job Posting template
• Conversion Call template
• Interview Form template
• Employee recruiting Standard Operating Procedure

32. 32SurefireLocal.com
Would you like to learn more about how Surefire Local and
Breakthrough Academy can help your business?
Learn more about Surefire Local
Learn more about Breakthrough
Academy
Learn more about both
or call / email now!
571-327-3391
marketing@surefirelocal.com

33. 33SurefireLocal.com
“Hey Google, who are today’s
lucky winners of the Google
Home Minis?”

34. 34SurefireLocal.com
Such a pleasure to work with. The
knowledge and experience they have is
amazing.
We have worked with Surefire Local for
over 8 years. Our experience with their
team has been nothing less than
excellent!
SurefireLocal.com
marketing@surefirelocal.com
(571) 327-3391
Thank You!