Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors...have you been recommended? We'll show you how to join the conversation about your business and become a Nextdoor favorite. What is the Ultimate Social Media Marketing Academy all about? Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google! Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google. Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.

1. Join the Conversation About Your
Business on Nextdoor
THE HOME CONTRACTOR’S ULTIMATE
SOCIAL MEDIA MARKETING ACADEMY

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❏ 12 PM | 11 Steps to Go From Facebook Likes to Leads
Welcome to the Home Contractor’s Ultimate
Social Media Marketing Academy!
Four Can’t Miss Webinars...In One Day!
❏ 1 PM | Join the Conversation About Your Business on
Nextdoor
❏ 2 PM | How to Rock Your Houzz Profile
❏ 3 PM | Google & YouTube - The Big Social Network

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This Is Us
SHASHI BELLAMKONDA
Chief Marketing Officer
STEVE EASTLACK
Marketing Manager
JENNY SYLVERS
Marketing Manager

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We are
● Making Customers Successful in
Digital Marketing for over 9 years
● Tysons, VA is our home
● Specialize in Local Marketing
● 1,260+ Customers
● Only Cloud Powered Digital
Marketing
5-time honoree

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Create the best local marketing technology software and
services that our customers LOVE and rely on every day
because it makes their lives easier when it comes to
managing their digital marketing
Our
Mission

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QUICK REMINDERS
You can reach our team at any point by
emailing marketing@surefirelocal.com
or using the questions box
You’ll receive a recording of this webinar on
Monday of next week! Please check your
spam folder for emails from
Surefirelocal.com

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You’ve earned 1 ticket by
attending this session!
Stick around for the other
2 sessions to increase your
chances of winning the
Google Home Hub!
Winner will be announced at the end
of the 4th & final session today!

8. Nextdoor
Nextdoor is the private social
network for the neighborhood

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Nextdoor is creating stronger, more connected neighborhoods
Houston neighbors turn to
Nextdoor as a lifeline in wake
of Hurricane Harvey
San Diego neighbor brings the
local community together with
innovative supper club
Julia Roberts is reunited with
her chocolate lab, Major thanks
to Nextdoor neighbors

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Real people, real addresses, real impact
Safe
Real names and address
verification; no public access
Local
Discrete neighborhood
boundaries; map-based UI
Valuable
Recommendations, classifieds,
events, crime/safety, and more

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Adopted by over 80% of U.S. neighborhoods
launched
neighborhoods
190,000+
of U.S.
neighborhoods
87%

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Nextdoor’s community members are affluent,
mobile-first, homeowners
100%
Verified
addresses
60%
Female
100k
HH income
72%
Homeowners
80%
Mobile
+

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Nextdoor is a utility for the neighborhood
Meet your
neighbors
Borrow a
ladder
Organize a
block party
Discover a
handyman
Receive an
urgent alert
Find your
lost pet
Neighborhood
watch
USEFUL ESSENTIAL

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Members love to recommend their favorite local service
providers
Classifieds
32%
Recommendations
24%
Free Items
8%
Crime & Safety
10%
News & Info
10%
Lost & Found
9%
Events
7%

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Recommendations are core to the Nextdoor experience
of members have been
influenced by a neighbor
recommendation
of all Nextdoor posts
are neighbor
recommendations
of members have
shared
recommendations with
neighbors
24% 67% 80%

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Nextdoor recently launched Neighborhood Favorites
2.7M
Recommended
businesses on
Nextdoor

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LISTS OF TOP
BUSINESSES
HEART IN
NAVIGATION
LINK TO
WINNERS LIST
And made several improvements to increase the the
prominence of Recommendations

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They created Business Pages to categorize these
recommendations
50 recommended

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Business Pages allow businesses to tap into the
neighborhood
Build local
reputation
Be part of the
neighborhood
conversation
Tap into the
neighborhood
Reach verified residents
on the only social network
for the neighborhood
Access to a
desirable
audience
Grow new business
using trusted neighbor
referrals

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Contractors are taking note of Nextdoor’s potential

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Create a presence for your business
Business Page
Inform members of the services
you offer and ensure your page
accurately reflects your message
Grow your local reputation with
each and every member
recommendation you receive
Read, respond and thank your
neighbors for recommending
your businessHello Neighbors - I really love this neighborhood and
am very happy to be living here. Please say hello if
you see me around. If you have any questions about
the real estate market or just want to know what
your house is worth, please be sure to contact me.
Hope to see you around the neighborhood.
Hello Neighbors - I really love this neighborhood and am very happy to be living here.
Please say hello if you see me around. If you have any questions about the real estate
market or just want to know what your house is worth, please be sure to contact me.
Hope to see you around the neighborhood.

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Get your Business Page set up today
Visit
nextdoor.com/create-business,
choose to claim as an
“Individual” and click on
“Continue”
1
Add your full name, phone
number and address. Input
your service in the “service
category” field
2
Add a clear headshot and a
warm greeting message and
click “Continue”
3
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2
3

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Build an effective Business Page with these handy tips
Photo
Choose a high res, 512x512 pixel
headshot for your avatar
Greeting message
Add a greeting message that is
both personable and
approachable while including
your professional qualifications.
Don’t try to sell people anything.
Just be honest and explain what
makes you unique as a service
provider.
Address
Include your company’s address
Contact information
Provide your phone number and
website. Be sure to fill out each
field as every customer has their
own preferred method of
communicationRecommendations
Ask past and present clients to
give you recommendations to
build up your reputation. All
recommendations are locally
scoped and highlighted here
Office hours
Enter in your hours of availability
Name
Add your full name but no need
to include your job title or
anything else
Hello Neighbors - I really love this neighborhood and am very happy to be living here. Please
say hello if you see me around. If you have any questions about the real estate market or just
want to know what your house is worth, please be sure to contact me. Hope to see you
around the neighborhood.

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Ask your network to recommend you today
Click on one of the 4 buttons to share your
business’s Local Page
Click on the “Email” button and select your
email provider for a pre-populated email
Click on the “Share” button and select where to
post on FB in the drop-down menu
Click on the “Twitter” button for a pre-populated
Tweet to share to your Followers
Click on the “Copy Link” button and share
through to a channel of your choosing (e.g. text)

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Publicly thank people who recommend you on Nextdoor

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Promptly
respond to any
inquiries
Business-related inquiries
Neighbors may have questions about the
local market, your services, or seek
recommendations for other related
services.
Respond to all questions within 12 hours
to ensure a great customer experience.

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Nextdoor is
expanding their
offerings to small
businesses

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Introducing Offers, a new way to get the word out locally
Raise your local profile by sharing
offers with residents closest to your
business
Generate word of mouth with
posts designed to spark
conversation
Drive new business from neighbors
actively seeking local products &
services

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Schedule a call for a free consultation on your online
presence and an analysis of your website.
FRIDAY MONDAY
EMAIL ME TO
SCHEDULE A CALL
Want to learn more?
Give us a call at 571.327.3391
or email marketing@surefirelocal.com
END OF YEAR SPECIAL OFFER
● HALF OFF set up (this gets you a
great website optimized for
Google, mobile and voice search
● HALF OFF the first month

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COMING UP NEXT
❏ 2 PM | How to Rock Your Houzz Profile
❏ 3 PM | Google & YouTube - The Big Social Network