Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google. About Google Masterclass Series... Our inaugural Google Masterclass Series brings together hundreds of home services businesses for a free one-day online workshop with 4 sessions. In these sessions, you will learn how Google has become the biggest social network and what that means for your business, the important search signals that Google looks for on your website, how to appear on Google Maps in your service area, and exciting new Google Ads features that will help you get more qualified leads. If you would like to learn more and get an analysis of your online presence and website performance, reach out to our team by calling 571.327.3391 or emailing marketing@surefirelocal.com!

1. Google Masterclass Series
Local Leads with
Google My Business
& Maps

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Welcome to the Google
Masterclass Series!
Four Can’t Miss Webinars...In One Day!
❏ 11 AM - Google - The Big Social Network
❏ 12 PM - Your Website in Google’s Eyes
❏ 1 PM - Dominate Results with Google Ads
❏ 2 PM - Local Leads with Google Maps
The Future of Contractor
Marketing on Google

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We are
● Making customers successful
in digital marketing for over 9
years
● Tysons, VA is our home
● Specialize in Local Marketing
● 1,260+ customers
● Only Cloud Powered Digital
Marketing
5-time honoree

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Create the best local marketing technology software and
services that our customers LOVE and rely on every day
because it makes their lives easier when it comes to managing
their digital marketing
Our
Mission

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QUICK REMINDERS
You can reach our team at any point by
emailing marketing@surefirelocal.com
or using the questions box
You’ll receive a recording of this
webinar on Monday of next week!
Please check your spam folder for
emails from Surefirelocal.com

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You’ve earned 1 ticket by
attending this session!
We’ll announce the
winner of today’s Google
Home Hub at the end of
this session

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Jeff White
Director of Customer Success
Google My Business Expert
Today’s Speaker

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Getting the most from today’s talk
● How Google works
● How Google My Business (GMB) fits in the Google ecosystem
● How to beat your competitors using GMB
● What’s next? The future of search (psst...it’s already here)

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How Google Works

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How Google Works

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Did You Know...Most Searches Are:
● Mobile
● Local Intent
● Growing
● Therefore Google really, really likes YOU -- local businesses

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What Does Google Want?
● A good experience for
Google’s customers
● Quality
● Speed
● Mobile

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The New Search = Off Site Conversion!
Less Organic Clicks
More No-Click Searches

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Google is providing the answers directly in Google search results...instead
of sending people to other sites

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Google is providing the answers directly in Google search results...instead
of sending people to other sites

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Google is providing the answers directly in Google search results...instead
of sending people to other sites

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Google is providing the answers directly in Google search results...instead
of sending people to other sites

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Google is providing the answers directly in Google search results...instead
of sending people to other sites

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What this means is homeowners don’t have to
click to your website to learn what they
(immediately) need about your business.

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Instead, Google will provide them just about everything
they need to know about you directly in a search result

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But Google has to get this information from somewhere… AND
be able to trust that information is correct

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Enter the holy grail of your online presence

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Google My Business & Maps

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Google My Business is your
business’s “Digital Anchor”

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Google’s Ecosystem

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Control what information a potential
customer sees when they search for your
business on Google Search and Maps

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Google My Business
as a Competitive Advantage

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of Local Businesses
HAVE NOT CLAIMED
Their Google My Business Listing
56%

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What Does Google Want?
● A good experience for
Google’s customers
● Quality
● Speed
● Mobile

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1. Posts
2. Video
3. Messaging
3 New Tools You Can Start Using Today

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SurefireLocal.com
Google Post

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1. Add Picture
2. Add Message
3. Add Link
4. Choose Button Type
Google Post

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Google Post

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Google Post
● Get FREE views
● Important content,
promotions, events

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Google Post’s Newest Feature
Add Promo /
Coupons!

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SurefireLocal.com
Google Post’s Newest Feature
Call Now
option!

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Google Post’s Newest Feature
Add Video!

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Messaging

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● Mobile only
● Google measures &
reports how quickly you
respond!
Messaging

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● Google says Hi
● Business says Hi
○ Customize your
opening message
● Begin text conversation
Messaging

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Messaging

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What’s Next?
The Future of Search

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● Google’s Not Done
● GMB as a Social Site? Yup.
● Search Results Page =
Home Page
● Search Results Page =
Transactional Page
● Voice Search
What’s Next?

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What’s Next?

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What’s Next?

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● Book appointments
right from GMB
What’s Next?

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It’s not about JUST your website anymore
Digital Footprint =
● Website
● Social sites & activity
● Directory listings
● Reviews
○ Quantity
○ Quality
○ Consistency
Your Business Has a Digital Footprint

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Filling your lead funnel is increasingly about off
site vs on site
Google My Business is a critical tool in your
marketing toolbox
You need a business partner to help navigate
the ever-changing digital channel

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Manage Your Entire Digital Footprint in One Place

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Manage Your Entire Digital Footprint in One Place

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Manage Your Entire Digital Footprint in One Place

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Schedule a call for a free consultation on your
online presence and a website analysis.
Tuesday Thursday
Email me to
schedule a call
On the call, we’ll
show you how to
claim your $50 in
Google Ads credit!

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Hey Google,
who is today’s lucky winner?
The winner of the
Google Home Hub is...
Q&A

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Thank You for Attending Surefire’s
Google Masterclass Series!
Four Can’t Miss Webinars...In One Day!
❏ 11 AM - Google - The Big Social Network
❏ 12 PM - Your Website in Google’s Eyes
❏ 1 PM - Dominate Results with Google Ads
❏ 2 PM - Local Leads with Google Maps
The Future of Contractor
Marketing on Google

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HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
visit SurefireLocal.com email marketing@surefirelocal.com Call 571.327.3391
Thank you!