Part 2: Take Control of Your Online Listings; Put Your Business on the Map

1SureﬁreLocal.com 1SureﬁreLocal.com
Session Leader
Gabriel Brunk
Digital Marketing Strategist
Part 2: Take Control of Your Online Listings & Put
Your Business on the Map
97% of homeowners search online for local contractors and 73%
of engagement happens off your website. It's never been more
important to build a complete online presence. In this session,
we'll walk through the role local listings play in local search and
how your business can make sure you're listed everywhere
important.

What are local listings & why
do they matter?

3SureﬁreLocal.com
The New Customer Journey
The way homeowners ﬁnd local
home services businesses has
changed; placing an emphasis
on local listings

4SureﬁreLocal.com
What is a Local Listing?
Any proﬁle or place your business information is “listed” or found.
The more local listings you have, the greater
visibility you have in local search.

5SureﬁreLocal.com
Popular Local Listings
● Google My Business
● Online Review Sites
● Social Media
● Industry Niche networks like
Nextdoor and Houzz
● Vendor / Partner / Association Sites
● Chamber of Commerce &
Local Community Sites

6SureﬁreLocal.com
Local Listings = Activity
73% of consumer engagement happens off your website
local listings play a big part of your online presence!

7SureﬁreLocal.com
Google Values Local Listings
Google uses local listings to determine how trustworthy your location is and ranks
you accordingly in local search.

What does it take to manage
your local listings?

9SureﬁreLocal.com
You Want to Control Your Online Information
● Google My Business optimization
● NAP Data Management
● Listings Management
● Geo-signals

10SurefireLocal.com
Control Your Online Information By Claiming Your Local Listings
Some local listing sites automatically create you a basic directory listing.
Your business may be listed on these sites (and even have reviews) without you
knowing it!
It’s important to claim your business profiles on as many sites as you can. This
process differs on each site, but usually involves a basic verification process.

The Best Information is the Correct Information
NAP (Name, Address, Phone Number) has a significant impact on how well you rank
in local organic search results.
Consistent and accurate in…
● Location. Has your company ever relocated? Multiple addresses?
● Spelling. Roofing & More / Roofing and More / Roofing & More Inc.
● Formatting. 571.327.3391 / (571) 327-3391
● Multiple numbers. 2+ locations, tracking numbers, cell phones, etc.
● Categories. Primary business category, accurate list of services.

Set Up Alerts & Notiﬁcations
Get notiﬁed when anyone writes a review of your business or mentions you on
social media and other online channels.
Replying to user comments and reviews online helps your
business.
● Potential clients do research to see if you communicate
with your clients.
● Google’s search algorithms factor in review responses to
determine ranking.
● Staying on top of client feedback helps you notice
potential risks and opportunities.

How can you leverage your
local listings to drive more
trafﬁc?

Leverage Your Local Listings by...
● Asking for new online reviews
Reviews are the currency of your online reputation. Reviews = Online Referrals
● Quantity More is better.
● Quality 5 stars, “thumbs up”, recommended
● Recency 3 months or less, more recent the better
● Response Show you’re engaged with your audience!

● Sharing photos of completed projects
Showcase the quality of your skill, stand out against competitors, and let
homeowners see examples of what their money could get them.
● “Wow, look at that roof/kitchen/deck/etc. My house could look like that!”
● “They really do high quality work.”
● “Ooh, I love that color!”
● “Even in the middle of a job, their installers keep the work area clean.”
● “I can’t believe they are able to ﬁnish that much work in a day. I thought it would
take much longer.”

● Sharing helpful videos of customer testimonials and how-to’s
Have a happy customer? Ask to record them on video talking about their experience
throughout the project.
Share your expertise! Record helpful how-to home maintenance tips; ex. warning
signs you’ll need to replace your roof soon.

● Posting special offers
With 73% of engagement occurring off your website and on local listings, you’ll want
to post your monthly special offer on as many of these sites as possible.
Promotions work to draw in future customers, and keep past clients engaged with
your company. Who knows when they might need more work done!
Psst...in the next & ﬁnal session
you’ll learn about a way to do
this in just a few clicks!

● Updating for seasonality
You may decide to extend your business hours during storm seasons when you
know homeowners will likely need assistance quickly at all hours of the day.
Consider an “emergency hotline” for storms and other natural events.

● Sharing your content like blog posts or helpful infographics/guides
Publish and distribute your content in all the places homeowners are searching so
that they can think of you as a trustworthy expert in the industry.
Every person browses the Internet differently, so spreading your content to multiple
locations lets you reach a wide number of people.

Takeaways
● 73% of online customer interaction happens off your website.
● Accurate local listings affect your Google search ranking.
● If you don’t control your listings, someone else does.
● Online Reviews: Quantity, Quality, Recency, Response
● Content, content, content!
● Be a knowledge leader.

Part 2: Take Control of Your Online Listings; Put Your Business on the Map

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Part 2: Take Control of Your Online Listings; Put Your Business on the Map