Platform BPO involves developing domain-rich vertical or horizontal applications that provide credibility to a BPO provider's capabilities. These platforms help address issues like offshore outsourcing and standardization challenges. Major players in platform BPO include IT services companies, product vendors, and pure play BPO providers. Platform BPO offers implementation services, operating services, and business intelligence on the platform.

1. Platform BPO - Technology Driven Growth Suresh Sambandam, Founder & CEO

3. Why Platform Source: Forrester Research Inc, 2006 Offshore & standardization Reengineering Tech erodes process

4. Why Platform Call center scramble Source: Forrester Research Inc, 2006 High Low Barriers to entry Time 2000 2002 2004 2006 2008 2010 2012 Platform- based Vertical build out

5. Who are in this game IT Services Companies (e.g.TCS, Infy, Wipro, HCL, etc) Product Vendors (e.g Ariba thru Alliente ) (e..g GENPACT, WNS, etc) Pure Play Providers

6. Player Comparison Product Vendors Pure Play BPO Providers IT Services Companies Biz Model Implement Domain Process

7. How are they doing it Product Vendors Pure Play BPO Providers IT Services Companies Biz Model Implement Domain Process PARTNER BUY BUY & MODERNIZE (Build - with less Risk)

8. Platform BPO – Value Proposition Platform Implementation Services Operating Services Business Intelligence

9. Thank You