Simple tactics for generating PR without a Public Relations firm. Useful for businesses at any stage.

1. 4 Effortless Tactics To
Generate PR

2. Generating
great coverage
is hard.

3. When Successful, There
Are Many Benefits
• Generate brand awareness.
• Increase website traffic.
• Link building.
• New client acquisition.

4. 1
Here are some simple tactics to help.

5. existing Ride an
news story

6. Text Two
Case Study:
Survata (That’s us!)
• When we heard that
Apple was coming out
with an iPhone 6, we
saw an opportunity to
ride the wave of a highly
publicized event.
• As a marketing research
company, we had the
tools to conduct
consumer research and
provide value to the
story in a unique and
definitive way.

7. A Note From The Experts.
“Become part of a
bigger narrative…
Putting data in a
broader context
attracts a broader
audience and lends
credibility to the
brand.”
-NYTimes, 2014
Robert J. Moore
CEO, RJMerics Inc.

8. front-half Target the
of the news
cycle

9. Case Study-
Airbnb’s New
Logo
• Airbnb’s new logo
release had
spurred a deluge of
opinions across
various social
media channels.
• Media outlets such
as Gawker who
were early to
capitalize on the
story benefited from
the viral traffic.

10. A Note From The Experts.
“…You can’t have a
10-step scenario and
flow-chart for when
you’re going to
publish…if you’re
second or third in that
moment, it can work
against you.”
-AdAge, 2014
Ross Hoffman
Director of Brand
Strategy, Twitter

11. pre-planned Predict stories around
events

12. Every year, there are events re-occur with regularity (The Superbowl, Black
Friday, The Oscars, Christmas) to plan a major story around.
Find a way to approach these from a unique angle! This is also a great
opportunity to showcase your product (when relevant).

13. definitive Become a
source.

14. When the first three steps
are covered…
It puts you in a prime position to be cited by
spin-off articles published afterwards!
A few ways to become a source others can
confidently cite:
Collect
research
data
Conduct
interviews
Create
unique
content

15. In Short

16. 1. Ride an existing story.
2. Target the front half of the news cycle.
3. Predict trending stories around pre-planned
events.
4. Become the definitive source.