Building a great product is an imperfect science. The most effective Product Managers have learned their craft through continuous trial and error. Top technology brands have been extremely effective in building products that maintain continuous demand. These brands have fostered a rabid customer base through continuous shifts in product development and direction. In Our QuestionPro Webinar we have discussed how businesses are developing their products based on ever-changing customer demand. Taking you through the product development lifecycle and show you the ways to get customers coming back for more

2. Anup Surendran
Vice President,
Product and Engineering
Nita Sharma Arnie McKinnis
Head of Market Introduction
Product Management, Ericsson Expert Analytics
Product Development Consultant

3. Observe
Purpose
Transparency
Ideate
Motivate
Accountable
Loveable
Customer Centric Agenda

4. Habits are learned through a 3 phase infinite loop
The Cue or Trigger
The routine/action The reward/payoff

5. Finding Habits
(1) “Key” Habits - those things that are done daily (or frequently)
(2) “Give Away” or “take away” habits
(3) Social habits
(4) “Survival” habits (e.g. Maslow's Hierarchy of Needs)

6. The habit forming product
(1) Make it easy / intuitive
(2) Create instant value
(3) Associate with the reward

7. Creating additional value
(1) Leverage the “Network Effect”
(2) Create engagement
(3) Share knowledge
(4) Use “Mini” rewards on the path to the BIG payoff

8. Adding “habits” to your product
Integration: find an
existing product and
"integrate" into it
Mimic: investigate
"why" that product is
habit forming and
apply those features
into your own product
or service
(2)(1)

9. Key Characteristics of Habit Forming Products
Intuitive
Get a key solution right first time Iterate
Delight Solve a new problem
Solve an existing problem

10. Delighting the customer: Emotional Connection
● Understand the Persona and the habits
● Observe the customer in their environment

11. Delighting the customer: Stickiness

12. Delighting the customer: Capture the Feedback
Product Embedded Feedback SurveysObservation

13. Communication - supporting the habit
(1) Constant communication - supporting the process through the habit-forming cycle
(2) Providing valuable information about the process
(3) Guide users, while allowing them to “do it on their own time”
(4) Provide feedback

14. Where to start...
(1) List 5 habits of your customers (if you don’t know - ask, observe or
assume)
(2) Taking each habit, think about how your product either supports it or
detracts from it
(3) Develop new use cases or scenarios based upon the “Best” fit
(4) Plan for stickiness in design process
(5) Continuous improvement through measured feedback

15. questionpro.com
@questionpro
sales@questionpro.com
Nita Sharma
nita.sharma@ericsson.com
Arnie McKinnis
arnie@mckinnis.com
Anup Surendran
anup.surendran@questionpro.com
Click here to get previous Webinar Slideshare - 7 Step framework