its about india's leading brand cadbury

1. PRESENTER:- JITIN KUKREJA MBA 2A

21. 1 litre 600 ml 300 ml 275 ` 155 ` 115 `

42. People who are using chocolate syrup N=50

43. Various purpose of usage of chocolate syrup N=49

44. Acceptance level of customers with regards to chocolate syrup N=50

45. Factors influencing the purchase decision of chocolate syrup Consumers N=50 Retailers N=35

46. Consumers N=50 Retailers N=35

47. Consumers N=50 Retailers N=35

48. Consumers N=50 Retailers N=35

49. Consumers N=50 Retailers N=35

50. Consumers N=50 Retailers N=35

51. Consumers N=50 Retailers N=35

52. Consumers N=50 Retailers N=35

53. Consumers N=50 Retailers N=35

54. Consumers Retailers

55. Pack that people want of chocolate syrup to be in market by Cadbury N=50 Consumers

56. Promotional offers that attracts Consumers the most Promotional offer that will create market for chocolate syrup Consumers N=50 Retailers N=35

57. Mode of advertisement influence the good brand image of Chocolate syrup Consumers N=50 Retailers N=35

58. Bottle which the customers prefer Consumers N=50 Retailers N=35

59. Reasonable price of syrup according to customers Consumers N=50 Retailers N=35

60. Bottles of chocolate syrup of competitor sold in a week N=35

61. Type of packing bottle N=35